VinFast is making an attempt its hand on the legacy automotive mannequin, opening its first dealership in within the US this week. The transfer comes as a part of VinFast’s broader plan to reshape its distribution technique from a direct-to-consumer mannequin, akin to Tesla’s, to a hybrid strategy that comes with dealership partnerships.
The Vietnamese electrical car (EV) producer partnered with Leith Automotive Group in Cary, North Carolina for the brand new enterprise.
Leith Automotive, a well-established automotive group that has over 50 years of expertise on the east coast of the US, will deal with gross sales, repairs, upkeep, and elements for VinFast automobiles. The dealership opened earlier this week with round 60 VinFast SUVs on the lot.
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VinFast’s foray into the North American market started with the primary deliveries of the VF 8 SUV in California earlier within the 12 months, adopted by its Nasdaq debut in August, in addition to the primary Canadian deliveries.
The corporate introduced its plans to check out the dealership mannequin earlier this 12 months, and acquired 70 functions from sellers throughout the US. The automaker plans to increase its footprint to 125 gross sales factors nationwide.
VinFast seemingly selected North Carolina for its first dealership because the state shall be residence to their $4 billion manufacturing plant, set to start out producing electrical automobiles in 2026.