The Polestar 2 has single-handedly led the cost within the Swedish automaker’s quest to supply cutting-edge and premium electrical vehicles. Regardless of it being an amazing automobile, it’s not fairly blown up the gross sales charts. Its 2023 international gross sales had been up solely 4% year-over-year with simply over 53,000 models bought, and This fall 2023 gross sales had been down by 43%. To repair this, Polestar will radically reinvent the EV when it reaches the top of its lifespan by 2027. And that reinvention begins with a brand new title: Polestar 7.
Polestar’s naming technique appears muddled. The two is a sedan on stilts, 3 is the SUV, 4 is the coupe-style SUV, and the 5—if the model survives until then in its present type—is predicted to be one thing just like the Tesla Mannequin S and Porsche Taycan. The 6 is a sportscar and the 7 will now circle again to the next-generation 2. Don’t fear you probably have problem associating these numbers with the right physique model, even somebody who writes about EVs day by day has this problem.
Polestar Makes A Case For Itself
CEO Thomas Ingenlath is assured that the model is all about exclusivity, efficiency and cutting-edge tech. However so are a number of others. At a time when the EV market is realigning in the direction of affordability, Polestar would want some strong enterprise technique, and perhaps some stroke of luck to maintain.
“As a lot as we’d construct a really comparable automobile, as a result of it has a unique quantity we received’t have this pure lure the place we’re boxed into that idea of what the automobile had been,” Polestar CEO Thomas Ingenlath instructed Autocar. “As good as it’s to have a ‘Golf’ class of automobile, it’s very limiting when it comes to progressive energy, since you’re at all times again within the field of what the ‘Golf’ ought to be,” Ingenlath added.
The report states that Polestar 7 would probably be underpinned by mum or dad firm Geely Group’s Sustainable Expertise Structure (SEA), or a brand new iteration of the identical. The Polestar 4, Zeekr 001, and Volvo EX30 journey on this platform.
The broader EV trade is now realigning in the direction of smaller and inexpensive EVs to realize profitability, however Polestar’s method is the alternative. Forward of the continued New York Worldwide Auto Present, Ingenlath chatted with InsideEVs in regards to the Polestar 4, how the corporate goals to return out of its present monetary and gross sales troubles, and its bigger EV ambitions within the coming years.
“There’s solely that a lot you are able to do with Polestar 2,” Ingenlath instructed InsideEVs. “However three vehicles in our vary imply rising the corporate when it comes to quantity. The segments that these vehicles are in means income alternative as effectively,” he added, referring to including the Polestar 3 and 4 to its U.S. line-up this yr. “You need to be clear in regards to the nature of your organization, and for us, it is the efficiency [focused] and premium unique phase.”
Dozens of recent EVs will enter the market by 2027, so the Polestar 7 must be one thing really radical to go away a mark.