ATSUGI, Japan — Nissan Motor mentioned on Monday it will launch 30 new fashions by the monetary yr ending in March 2027 and purpose to lift its international gross sales by 1 million autos whereas slicing prices to enhance profitability.
Saying an replace to its medium-term marketing strategy, Japan’s third-largest automaker by gross sales mentioned it will goal an working revenue margin of over 6% and complete shareholder returns of greater than 30% by then.
Nissan was a pioneer in electrical autos with its all-battery-powered Leaf, however its EV efforts have been eclipsed by the likes of U.S. rival Tesla and Chinese language chief BYD, together with on the planet’s largest automobile market, China.
The Japanese automaker now goals to have electrified autos, which embody hybrids, make up 60% of world gross sales by the top of the last decade, up from a purpose of 55% launched in February 2023.
Confronted with cut-throat competitors, Nissan and home rival Honda Motor this month mentioned they’d think about a strategic partnership to collaborate on key elements for EVs and different areas.
Of Nissan’s 30 new fashions over the subsequent three years, 16 can be electrified, it mentioned. Nissan plans to cut back the price of the subsequent era of EVs by 30% to make them corresponding to inner combustion engine fashions by 2030.