Mercedes-Benz experiences 66,570 automobile gross sales in the USA in the course of the first quarter of 2024 (excluding industrial vans), which is 3% greater than a 12 months in the past.
Nevertheless, Mercedes-Benz’s all-electric automobile gross sales surprisingly decreased barely after a number of quarters of fast progress.
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Mercedes-Benz EVs within the U.S.
Mercedes-Benz at present presents 5 essential all-electric automobile fashions—the EQB, EQE, EQE SUV, EQS and EQS SUV. Within the close to future, the lineup will likely be expanded by an all-electric van, the eSprinter.
In Q1, the corporate offered *8,336 battery-electric autos (EVs), 4.5% lower than a 12 months in the past. The EV share amounted to 12.5%, in comparison with 13.5% in Q1 2023.
* Please observe that beginning in Q1 2024, the corporate “experiences gross sales figures in a fashion congruent with Mercedes-Benz Group monetary experiences. Previous to Q1 2024, gross sales figures had been reported on the retail degree, and now replicate group gross sales (together with wholesale). This modification is designed to strengthen reporting consistency between our two entities.”
This quantity contains the Mercedes-Benz EQB (671), the EQE Sedan and SUV (5,113), and the EQS Sedan and SUV (2,552).
As a result of Mercedes-Benz counts the EQE/EQS Sedan and SUV gross sales collectively, we will not see how the person fashions are promoting. The whole EQE quantity elevated by 163% year-over-year, whereas the EQS was down 46% year-over-year. The EQB can also be down considerably, by 67% year-over-year.
We’re stunned to see such excessive volatility within the Mercedes-Benz gross sales outcomes, particularly as a result of the domestically produced EQS SUV is pretty new and may convey some progress (compensating for the EQS Sedan lower). The query is whether or not it has one thing to do with competitors and decrease costs of the Lucid Air, for instance.
Mercedes-Benz BEV gross sales in Q1’2024 (YOY change):
EQB: 671 (down 67%) EQE (Sedan and SUV): 5,113 (up 163%) EQS (Sedan and SUV): 2,552 (down 46%) Whole: 8,336 (down 4.5%) and 12.5% share
* Beginning with Q1 2024, Mercedes-Benz experiences retail and wholesale gross sales. Earlier than that, gross sales figures had been reported on the retail degree. We up to date the Q1 2024, and Q1 2023 numbers to the brand new methodology.
For reference, in 2023, Mercedes-Benz electrical automobile retail gross sales elevated by 248% year-over-year to 43,202, accounting for 15.3% of the overall quantity.
Mercedes-Benz BEV retail gross sales in Q1-This autumn’2023 (YOY change):
EQB: 11,767 (up 604%) EQE Sedan: 5,154 (up 1,242%) EQE SUV: 10,604 (new) EQS Sedan: 6,688 (down 11%) EQS SUV: 8,989 (up 216%) Whole: 43,202 (up 248%) and 15.3% share
Within the close to future, Mercedes-Benz USA will launch the all-new eSprinter absolutely electrical van in North America.
Sadly, plug-in hybrid automobile gross sales weren’t reported.