As soon as hailed as one of many largest and most pivotal automotive occasions on the worldwide stage, the Geneva Motor Present is ready to open its doorways this 12 months in a muted style, a mere shadow of its former grandeur. The occasion, which traditionally attracted a mess of automotive lovers and business leaders, has dwindled in prominence, with simply eight automotive manufacturers slated to take part in 2024.
This 12 months’s present, scheduled between February 26 and March 3, will host solely two main automotive manufacturers from Europe and never a single of Japan’s huge automakers. Renault and Dacia are the most important producers from the Previous Continent that will likely be represented among the many collaborating manufacturers. The opposite manufacturers will likely be BYD, Isuzu, Lucid, MG Motor, Microlino, and Pininfarina. Under is the total listing of exhibitors on the 2024 Geneva Motor Present:
1. Vehicle Membership de Suisse (ACS) / Auto Gewerbe Verband Schweiz – Union Professionnelle Suisse de l’Vehicle (AGVS/UPSA) / Avenergy / Routesuisse2. Assura3. Auto-i-DAT4. Beeway5. BYD6. Caresoft International Limited7. Classics Legends Motor8. DAB Motors9. Dacia10. ErreErre Fuoriserie11. Fédération Internationale de l’Vehicle (FIA)12. Method 1 Merchandising13. GP Motorsport14. Isuzu15. Kimera16. Lazareth17. Legends Magazine18. Lucid19. Martin Engler20. MG Motor21. Microlino22. Pininfarina23. Race World24. Renault25. Shenzer26. Silence27. Swiss Racing Lab28. Touring Membership Suisse (TCS)29. Totem Automobili
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The dwindling variety of members displays a broader pattern the place main automakers are selecting different platforms, digital unveilings, or regional occasions to showcase their newest choices. Business insiders attribute this decline to the rising prices related to collaborating in such occasions, coupled with the growing affect of digital communication channels.
The subdued environment at this 12 months’s Geneva Motor Present raises considerations about the way forward for such occasions, not less than in Europe, because the business undergoes a profound transformation in direction of electrical and autonomous autos. Whereas the present retains its historic attraction and the attract of the Swiss backdrop, it struggles to recapture the highlight it as soon as commanded within the automotive world.
It’s additionally value noting that the GIMS now has a second annual occasion and it’s held in Qatar. The inaugural occasion was held between 5 and 14 October final 12 months in Doha and featured a broader lineup of greater than 30 automakers.