Ford is reducing costs on some 2024 F-150 Lightning electrical pickup vehicles by as much as $5,500, CarsDirect reviews, citing a bulletin despatched by Ford to dealerships.
Efficient April 5, the XLT Customary Vary grade will get a $2,000 value lower, bringing its base value all the way down to $65,090 with the obligatory $2,095 vacation spot cost. The Lariat Prolonged Vary will get a $2,500 value lower, to $79,090 with vacation spot.
2024 Ford F-150 Lightning
The Flash Prolonged Vary— a new-for-2024 mannequin positioned between the XLT and Lariat—will get the largest value lower of $5,500, which means it now begins at $70,090 with vacation spot. Costs for the bottom Professional Customary Vary and range-topping Platinum Prolonged Vary are unchanged at $57,090 and $87,090, respectively, once more with vacation spot included. Fashions with an MSRP beneath $80,000 additionally qualify for the total $7,500 federal EV tax credit score, CarsDirect notes.
This looks like a reversal of kind for Ford, which has resisted decreasing Lightning costs throughout the lineup regardless of fluctuating demand. In January, the automaker lower costs on top-trim variations, however added 1000’s to the MSRPs of the remainder of the lineup.
2024 Ford F-150 Lightning Flash
In December, when it was clear that pricing was slowing Lightning demand, Ford opted to sluggish manufacturing reasonably than decrease the value of the truck. That was one of many early indicators that Ford wasn’t aiming to ramp up EV manufacturing as urgently because it had beforehand indicated.
Nevertheless it is obvious that the decrease costs Ford set for remaining 2023 inventory of the Mustang Mach-E have put some spark within the gross sales of that mannequin. Ford on Tuesday confirmed that it is holding 2024 Mustang Mach-E pricing close to these value factors. Possibly such a value adjustment for Lightning will do the identical.