For lots of people, Yamaha might be thought-about a family model. Musicians and audiophiles will definitely have a number of Yamaha musical devices and sound tools of their houses or studios, whereas most motorcyclists may have had at the very least one type of expertise or one other with the Japanese model. That being stated, Yamaha’s experience extends past simply pianos and bikes, because it’s additionally one of many pioneers within the e-bike {industry}.
In 2023, Yamaha is celebrating its thirtieth anniversary within the e-bike section, and with that, is launching its all-new e-commerce platform within the US. The e-commerce platform (linked beneath) permits the model to hook up with finish customers on a complete new stage, and leverages the model’s in depth seller community within the US. Via the brand new platform, people can browse Yamaha’s huge number of electrical bicycles, buy their mannequin of alternative, and head over to their nearest Yamaha Bicycle seller to choose up their brand-new two-wheeler.
Within the firm’s official press launch, Drew Engelmann, Nationwide Gross sales and Advertising and marketing Supervisor at Yamaha Energy Help Bicycles stated, “Whereas many corporations could supply an e-commerce gross sales platform, they typically neglect the essential function supplied by their sellers. At Yamaha, we imagine within the energy of partnership and collaboration with our sellers, and we acknowledge the important function our sellers play within the buyer expertise.”
Yamaha has definitely come a great distance since launching its first pedal-assist bicycle again in 1993. In line with Yamaha, the model has offered greater than 5.5 million electrical bicycles throughout the globe, making it one of many greatest e-bike producers in your entire world. Immediately, Yamaha continues to show itself as an innovator within the e-bike sector, boasting a formidable number of e-bikes catering to all kinds of riders.
Within the firm’s official press assertion, Marcos Acosta, the model’s Basic Supervisor of Digital Transformation, defined the significance the digital panorama performs in elevating the shopper’s expertise. “We’re very proud to supply a very distinctive pathway to discover, choose, and produce dwelling our prospects’ good trip with the roll-out of this new e-commerce possibility. We’ve harnessed the ability of digital transformation to raise our prospects’ expertise and reference to our Yamaha model.”
Yamaha’s electrical bicycles have been out there within the US market since 2017, and have confirmed to be glorious decisions for cyclists who trip for commuting, leisure, and sport. Yamaha boasts an industry-leading three-year guarantee on the bikes’ body, motor, and battery, in addition to OEM warranties on bicycle elements from a number of the {industry}’s prime manufacturers.