In July, Ford as soon as once more elevated all-electric automobile gross sales within the U.S., delivering 8,242 items—31% greater than a 12 months in the past. It was the sixth consecutive month of year-over-year progress.
As a result of Ford’s whole gross sales quantity decreased by 0.8% to 165,621, the EV share improved to five%, in comparison with 3.8% a 12 months in the past. It signifies that 1 in 20 new Ford automobiles offered in July occurred to be all-electric.
Ford EV gross sales expands
Through the first seven months of the 12 months, Ford offered within the U.S. over 52,000 all-electric automobiles—practically 64% greater than a 12 months earlier. The model’s EV share is increased than the business common.
It is value noting that Ford’s hybrid automobile gross sales expanded even quicker than EVs, by 47% year-over-year to 16,825, so this section is twice larger.
All three Ford EVs: Ford Mustang Mach-E, Ford F-150 Lightning and Ford E-Transit contributed to the expansion in July. The Mach-E stays the best-selling EV from Ford (4,592 items offered), whereas the Ford F-150 Lightning was the quickest rising (up 82% year-over-year), in massive half attributable to a low base in July 2023 the place it solely moved 1,552 items.
Ford BEV gross sales final month (YOY change):
Ford Mustang Mach-E: 4,592 (up 17%) Ford F-150 Lightning: 2,822 (up 82%) Ford E-Transit: 828 (up 5%) Complete: 8,242 (up 31%) and 5% share
Thus far this 12 months, Ford has offered over 52,000 all-electric automobiles within the U.S., practically 64% greater than a 12 months in the past. That is about 4.5% of the model’s whole quantity, in comparison with 2.8% a 12 months in the past at this level.
Ford BEV gross sales year-to-date (YOY change):
Ford Mustang Mach-E: 26,826 (up 49%) Ford F-150 Lightning: 18,467 (up 79%) Ford E-Transit: 7,129 (up 93%) Complete: 52,422 (up 64%) and 4.5% share
For reference, in 2023, Ford offered greater than 72,000 all-electric automobiles within the U.S., up 18% in comparison with 2022. This was about 3.8% of the model’s whole quantity.
Ford F-150 Lightning
In July, Ford F-150 Lightning gross sales elevated 82% year-over-year to 2,822, however general, the gross sales quantity is steady this 12 months, between 2,090 and three,260 monthly.
August and September’s Lightning gross sales will doubtless even be constructive, however the principle query is how they will do within the fourth quarter. A 12 months in the past, Ford was promoting roughly 4,000 items a month in This fall.
It is also unclear whether or not the Lightning be capable of defend the title of America’s No. 1 promoting electrical truck in 2024, because the Tesla Cybertruck was thought of #1 in Q2. Thus far this 12 months, Ford offered 18,467 electrical pickups within the U.S., up 79% year-over-year.
Ford Mustang Mach-E
Ford Mustang Mach-E gross sales amounted to 4,592 items in July, up 17% year-over-year. It is a end result increased than the seven-month common however with none splash.
Ford reported that the “gross inventory” decreased in July to 16,400 items, in comparison with 18,000 a month in the past, which is a constructive signal.
The diminished stock is partially associated to diminished manufacturing. Mach-E manufacturing in Mexico in July amounted to 4,351 items, down 63% year-over-year. The whole end result year-to-date was 27,373, down 53% year-over-year.
If the manufacturing is a lot decrease than in 2023, it’s potential Ford is attempting to match manufacturing facility output to gross sales demand.
Ford E-Transit
Gross sales of the Ford E-Transit van elevated 5% year-over-year to 828 items. Thus far this 12 months, Ford offered 7,129 items, 93% greater than a 12 months in the past.
Sadly, Ford doesn’t report gross sales of different plug-in fashions, just like the Ford Escape PHEV. Lincoln’s PHEV gross sales weren’t revealed both.