Volkswagen has posted a mysterious video to social media exhibiting a rabbit — the animal, not the automobile. It is fluffy and white and has two lengthy ears. May this be an indication that the Rabbit title — which VW used to promote the Golf in North America — will return?
The put up was accompanied by the caption, “The web is filled with [3 cat emoji]. Everybody likes cats. We like them, too. However immediately, we need to honor the rabbit – for good cause. Keep tuned! #welovetherabbit #OneFuture #Volkswagen #VW”
The web is filled with 🐈 🐈 🐈. Everybody likes cats. We like them, too. However immediately, we need to honor the rabbit – for good cause. Keep tuned!#welovetherabbit #OneFuture #Volkswagen #VW pic.twitter.com/fZznfrlvha
— Volkswagen Information (@volkswagen)
August 27, 2023
When Volkswagen launched the Mk1 Golf within the U.S. in 1975, it rebadged its entry-level hatchback the Rabbit. On the time Volkswagen had a behavior of naming its fashions after well-known winds — Passat, Scirocco, and Golf, the German phrase for the Gulf Winds. In English, nevertheless, Golf conjured photos of stuffy nation golf equipment that did not befit a small financial system hatchback. Rabbit, a fast and nimble lagomorph, was far more apt.
When the Mk2 Golf debuted in 1985, VW utilized the Golf title to U.S.-market automobiles as nicely. The title caught round till the Mk5 debuted in North America in 2006. VW went again to Rabbit, however as a substitute of the phrase “Rabbit” the badges depicted the floppy-eared animal at full hop. VW launched this assertion on the time: “The reintroduction of the Rabbit represents Volkswagen’s dedication to this market and is a nod to the passionate North American fans who’ve an emotional reference to the Rabbit title.”
The title quickly bounced again to Golf and stayed that means till a Golf Rabbit Version briefly appeared in 2019.
In case you had been questioning what the D-7 within the nook of the put up means, it seems to be a countdown. Subsequent social media posts by Volkswagen depicting a tool-filled storage and a jar of honey have D-6 and D-5 on them, respectively. The seemingly endgame is a few sort of reveal on the Munich Motor Present on September 4.
Since VW already sells gentle hybrid and plug-in hybrid variations of the Golf elsewhere on the planet, maybe this presages an all-electric Golf. Then again, it might be odd to name it a Rabbit because it wasn’t named that in VW’s native Germany. Or possibly this rabbit is only a pink herring. Time will inform.