Volkswagen needs folks to see the ID. Buzz as an ideal platform for personalization and personalization, very similar to the electrical van’s ancestor, the VW Bus.
To showcase how the ID. Buzz will be became the best automobile for festival-goers, Volkswagen Business Autos has launched a one-off particular referred to as “Glamper Van” within the UK. Primarily based on the Volkswagen ID. Buzz Cargo, the Glamper Van options distinctive tweaks inside and outside to make it attraction to its goal demographic.
On the surface, the distinctive automobile boasts a multi-color, psychedelic wrap, whereas the cargo space behind the entrance seats is reworked into an Instagram-friendly photograph sales space, full with a digicam, lighting and props. The digicam includes a makeover filter to assist guests seize the competition environment.
Volkswagen will debut the brand new Glamper Van on July 21 at PennFest 2023, a family-friendly music competition in Buckinghamshire, UK, going down from July 21-22.
The automaker says the one-off Glamper Van continues the recognition of the Pamper Van, one other one-off mannequin based mostly on the Volkswagen Multivan revealed on the Cornbury Competition in 2022.
“Following the success of final yr’s Pamper Van, Volkswagen is happy to as soon as once more be serving to festival-goers have a good time in model with the brand new Glamper Van. That includes a built-in photobooth, it is the best setting to seize the right competition pictures and showcases the improbable versatility of the all-electric ID. Buzz Cargo.”
Laura Bignall, Model and Efficiency Advertising and marketing Supervisor at Volkswagen Business Autos
Glamper Van apart, Volkswagen Business Autos will even be displaying the all-electric ID. Buzz passenger van on the occasion, which as described as a festival-ready automobiles alongside the whole lot from the compact Caddy California to the enduring California camper vans.
The Volkswagen ID. Buzz Cargo is the electrical people-mover’s panel van model that is solely offered in Europe in short-wheelbase configuration. In the US, Volkswagen solely sells the ID. Buzz LWB passenger mannequin, with the ID. Buzz Cargo condemned to stay a forbidden fruit due to the “Hen Tax,” a 25-percent import tariff on gentle vans made outdoors the US.