The BMW Group is sharing its imaginative and prescient of the long run digital expertise, each inside and out of doors the car, on the Client Electronics Present (CES) 2023 in Las Vegas. BMW i Imaginative and prescient Dee is the futuristic mid-size sedan with a brand new and pared-down design language.
The identify “Dee” stands for Digital Emotional Expertise – and that’s exactly its intention: to create a good stronger bond between individuals and their vehicles going ahead. Future digital capabilities will go far past the extent of voice management and driver help techniques we’re conversant in right now. The BMW Head-Up-Show extends throughout the complete width of the windscreen, offering a glimpse of the following car era. From 2025 onwards, this innovation will likely be out there within the fashions of the NEUE KLASSE. The BMW Group has additionally refined its use of color-change know-how. Having unveiled the BMW iX Circulation That includes E Ink, with the power to alter from black to white, on the final CES, BMW i Imaginative and prescient Dee can now curate its exterior in as much as 32 colours.
“With the BMW i Imaginative and prescient Dee, we’re showcasing what is feasible when {hardware} and software program merge. On this manner, we’re in a position to exploit the complete potential of digitalization to rework the automotive into an clever companion. That’s the future for automotive producers – and, additionally, for BMW: the fusion of the digital expertise with real driving pleasure,” stated Oliver Zipse, Chairman of the Board of Administration of BMW AG. “On the similar time, BMW i Imaginative and prescient Dee is one other step on the street to the NEUE KLASSE. With this imaginative and prescient, we’re wanting far into the long run and underlining the super significance of digitalization for our upcoming product generations.”
With its clever, virtually human capabilities, BMW i Imaginative and prescient Dee accompanies drivers not solely by real-life conditions on the roads, but additionally of their digital atmosphere.
BMW Combined Actuality Slider: into the digital world in 5 stepsThe BMW Combined Actuality Slider, together with the superior Head-up Show, is the digital spotlight and central working management of BMW i Imaginative and prescient Dee. Utilizing shy-tech sensors on the instrument panel, drivers can determine for themselves how a lot digital content material they wish to see on the superior Head-Up Show. The five-step choice ranges from analogue, to driving-related info, to the contents of the communications system, to augmented-reality projection, proper as much as entry into digital worlds. In parallel, dimmable home windows can be used to progressively fade out actuality. Combined actuality will be skilled in BMW i Imaginative and prescient Dee in an immersive manner that engages totally different senses with out requiring any further instruments, creating a brand new dimension of driving pleasure for the consumer.
Superior BMW Head-Up-Show: in NEUE KLASSE from 2025The BMW Group is understood within the automotive sector as a trailblazer for the Head-Up-Show and has systematically refined this know-how over the previous twenty years. In BMW i Imaginative and prescient Dee, projection throughout the complete width of the windscreen permits info to be displayed on the most important attainable floor – which solely turns into recognizable as a show as soon as it’s activated. On this manner, the BMW Group demonstrates the massive potential of projection know-how and BMW i Imaginative and prescient Dee visualizes how a superior Head-Up-Show may be utilized sooner or later for the show and working idea. The usual-production model of the BMW Head-up-Show extending throughout the complete width of the windscreen will likely be used within the fashions of the NEUE KLASSE from 2025 onwards.
Welcome situation with voice and phygital iconsThe digital expertise already begins exterior the car, with a personalised welcome situation that mixes graphical parts, gentle and sound results. Pure language serves as the only, most intuitive type of interplay, enabling good understanding between people and their automobiles. The headlights and the closed BMW kidney grille additionally type a standard phygital (fusion of bodily and digital) icon on a uniform floor, permitting the car to provide totally different facial expressions. This implies BMW i Imaginative and prescient Dee can speak to individuals and, on the similar time, specific moods equivalent to pleasure, astonishment or approval visually. BMW i Imaginative and prescient Dee also can mission a picture of the driving force’s avatar onto the aspect window to additional personalize the welcome situation.
World premiere for full-color E Ink technologyFollowing the spectacular debut of the BMW iX Circulation That includes E Ink at CES 2022, the BMW Group is now unveiling a full-color model of the E Ink know-how in BMW i Imaginative and prescient Dee that will likely be used because the outer pores and skin of the car for the primary time worldwide.
BMW i Imaginative and prescient Dee, relatively than merely alternating between black and white, now showcases a multi-colored, totally variable and individually configurable exterior. An ePaper movie from the BMW Group’s cooperation accomplice, E Ink, is utilized to the physique to create this magical show of coloration. As much as 32 colours will be displayed.
The physique floor of the BMW i Imaginative and prescient Dee is split into 240 E Ink segments, every of which is managed individually. This enables an virtually infinite number of patterns to be generated and diversified inside seconds. The laser chopping course of used to trim the movies and the digital management design had been developed in partnership with E Ink. The variation of this know-how for curved surfaces and the programming of the animations, had been developed by BMW Group’s in-house engineers – enabling a type enabling a type of customisation that’s distinctive all through the automotive sector worldwide.
Reductive design – inside and outThe design of BMW i Imaginative and prescient Dee has been intentionally pared right down to focus consideration on the digital expertise and the DNA of the BMW model. The outside is outlined by the basic three-box sedan design that types the core of the BMW model. Conventional design parts, just like the BMW kidney grille, twin round headlights and the Hofmeister kink, are reimagined, with phygital icons changing analogue parts. This provides BMW i Imaginative and prescient Dee its personal digital, however human, character.
Inside, digitalization goes hand in hand with reductive use of supplies, working controls and shows to make sure nothing distracts from the digital expertise and the brand new feeling of enhanced driving pleasure. The unconventional design of the steering wheel, with its central vertical spoke, creates touchpoints that come to life when approached or touched and will be operated by transferring the thumb. These phygital touchpoints management number of the content material projected onto the windscreen and, along with the Head-Up Show, thus assist the precept of “arms on the wheel, eyes on the street”.
“With BMW i Imaginative and prescient Dee, we’re exhibiting how the automotive will be seamlessly built-in into your digital life and turn out to be a trusty companion. The car itself turns into your portal to the digital world – with the driving force at all times in management,” stated Adrian van Hooydonk, head of BMW Group Design. “Applied the appropriate manner, know-how will create worthwhile experiences, make you a greater driver and easily deliver people and machines nearer collectively.”
One other milestone on the street to the NEUE KLASSEThe way forward for the BMW Group is electrical, round and digital. BMW i Imaginative and prescient Dee represents the digital facet of this trio and will likely be one other milestone on the street to the following car era, the NEUE KLASSE. The BMW Group will present additional insights and glimpses of the revolutionary car idea of the NEUE KLASSE over the course of 2023.
Jan 5, 2023