Roughly 288,000 plugin automobiles have been registered in September in Europe, +15% 12 months over 12 months (YoY). Sadly, the general market additionally grew by double digits, +11%, as it’s lastly recovering from a few unhealthy years.
Final month’s plugin car share of the general European auto market was 25% (17% full electrics/BEVs). With that outcome, the 2023 plugin car share remained at 23% (16% for BEVs alone).
A lot of the plugin car progress got here from BEVs, which have been up 18% YoY, whereas PHEVs have been up by simply 8%. That is seen within the BEV vs. PHEV gross sales breakdown as effectively, with pure electrics accounting for 68% of all plugin gross sales in September, towards a 2023 common of 67%.
The spotlight of the month was the Tesla Mannequin Y promoting 4 instances extra models than the runner-up MG4. Additionally, the Peugeot e-208 registered a report 6,582 models, permitting it to finish the month within the fifth spot. However let’s look nearer at September’s plugin prime 5:
#1 Tesla Mannequin Y — For the eleventh month in a row, Tesla’s crossover was the very best promoting EV in Europe, and with the #2 mannequin promoting one fourth the variety of automobiles, one can’t actually think about who might break the Mannequin Y’s domination in Europe. In September, the midsizer had 34,378 registrations. Nonetheless, this 12 months may very well be thought of “Peak Mannequin Y” in Europe. The midsized crossover ought to proceed to put up comparable leads to the approaching quarters in Europe, however don’t anticipate gross sales to extend considerably over present volumes, as I’m assured the Mannequin Y has already reached the market’s pure limits. Additionally limiting its progress would be the refreshed Tesla Mannequin 3, which might steal some gross sales from it, even when Europeans aren’t actually into sedans today. Concerning final month’s efficiency, the Mannequin Y’s greatest European markets included France (5,035 models), the UK (4,035 models), and Germany (3,921 models), however different nations additionally posted sturdy outcomes, like Sweden (3,050 models), Norway (2,476), Denmark (2,389), and the Netherlands (1,789), confirming the Mannequin Y’s reputation in Scandinavia and Benelux.
#2 MG4 — The dragon slayer hatchback is fulfilling SAIC’s greatest expectations, with one other podium presence due to 7,501 registrations. With nearly unbeatable worth for cash, and the small element of being 10,000 euros cheaper than its most direct competitors (the VW ID.3 and Renault Megane EV), the Sino-British mannequin is changing into the reference level amongst Europe’s compact hatchback class, a class that was the sheer definition of what a European automotive was, with examples just like the VW Golf, Skoda Octavia, and Opel Astra. Again to the MG4’s September efficiency, its predominant markets have been the UK (3,120 registrations), France (1,945 registrations), and Sweden (451 registrations).
#3 Skoda Enyaq — The Czech crossover is a positive worth within the EV enviornment, and though the VW ID.4 is the MEB-platform greatest vendor general, the nice wanting crossover has managed to finish September with a podium presence. The mannequin had 7,393 gross sales, one other nice efficiency for the Skoda EV. Anticipate gross sales to proceed sturdy within the coming months, particularly now that manufacturing constraints have lastly ended. Concerning the Enyaq’s September outcomes, its greatest market was Germany (1,137 registrations), adopted by the UK (1,080 registrations), Norway (717 registrations), and Sweden (708 registrations), confirming the Enyaq’s reputation in Scandinavia.
#4 Audi This autumn e-tron — Audi’s compact crossover gained a prime 5 presence in September, thanks to six,867 registrations. With elevated manufacturing availability, the compact Audi is now solely depending on demand to enhance its performances. Curiously, it appears compact crossovers have gotten the present specialty of the German Three Marys (BMW, Audi, Mercedes), with the very best promoting BEVs from these three manufacturers all being exactly compact crossovers (This autumn e-tron, EQA, iX1). With higher section gross sales affected by the Tesla black-hole impact, it appears the three premium German sisters are taking solace from this class. Concerning the This autumn’s September efficiency, its predominant market was the UK (2,310 registrations), adopted by its home market of Germany (1,187 registrations) after which at a distance by Belgium (618 registrations), a identified stronghold for the four-rings model.
#5 Peugeot e-208 — Though going by means of the method of an extended awaited refresh, the small French EV scored a report gross sales degree in September, 6,582 models, profitable its class in August. The French hatchback is at present one in all Stellantis’ main money cows within the EV enviornment, together with the Fiat 500e, confirming the auto group’s sturdy presence within the smallest classes in Europe. September’s efficiency, France (3,924 registrations) was its greatest market by far, adopted at a distance by Germany (859 registrations) and the Netherlands (523 registrations), with this final market proving to be one the place the Peugeot 208 is hottest.
the remainder of the September desk, the highlights are all within the second half of the desk, whereas the lowlights all belong to Volkswagen.
Beginning with this final one, in a month identified for its gross sales peak, after the 2 vacation months of July and August, the German model greatest sellers truly had their worst performances since January (ID.3) and February (ID.4). A small lapse, because of the upcoming specs refresh? Or is the demand drop beginning to turn into seen?
Again to the highlights, the principle information was the report efficiency of the #12 EQA, with 4,588 registrations, main an excellent month for Mercedes, and the brand new Mercedes GLC PHEV returning to the desk in #15 with 3,953 registrations, the nameplate’s greatest outcome since December 2021. Beneath the highest 20, different Mercedes additionally hit report scores, just like the EQB (2,519 registrations) and EQE sedan (2,112 registrations), and even the veteran EQC had a year-best outcome, 2,860 registrations.
Beneath the highest 20, we had a number of fashions with constructive performances, just like the BMW iX3 reaching 3,142 registrations, a brand new 12 months greatest, and the BMW i4 getting 2,979 deliveries. Within the full measurement class, the Audi Q8 e-tron continued to stay in cost, due to September’s 2,544 registrations, however we’ve a shock within the second spot, offering proof as soon as once more of the effectiveness of doing slooooow ramp-ups. The Mercedes EQE sedan is lastly beginning to stay as much as expectations, due to its aforementioned 2,112 deliveries. Will we nonetheless see Mercedes fancy (and streamlined) sedan steal the class management spot?
There was additionally excellent news within the Stellantis steady, with the Opel Mokka EV (2,714 models) getting nearer to the highest 20, and the German model hoping to position its two greatest sellers within the desk on the identical time.
Lastly, in MG’s lineup, it isn’t simply the MG4 hatchback shining. Regardless of being based mostly in an older platform, the ZS EV crossover had 2,854 deliveries, contributing for MG’s 92% YoY progress price in September.
Wanting on the 2023 rating, with the Tesla Mannequin Y having thrice as many deliveries as the brand new runner-up Tesla Mannequin 3, the eye is now centered on the remaining podium positions.
On that subject, there are actually solely two candidates remaining in competitors for the silver medal. And if the manufacturing ramp-up of the refreshed Mannequin 3 goes easily, the VW ID.4 shouldn’t have an opportunity to compete for the runner-up spot, because the Mannequin 3 ought to have a BIG December.
Concerning the #4 Volvo XC40, it’s most likely already affected by the comparability with Volvo’s new child EX30. That is likely to be excellent news for a variety of fashions behind it, particularly the #5 Skoda Enyaq and #6 MG4, which might finish the 12 months forward of the Belgian-built Swede.
Talking of those fashions, the Skoda Enyaq and MG4 proceed to climb up the desk, having risen one place in September — at the price of the VW ID.3, which dropped to #7.
This indicators a symbolic, however essential change: the MG4 is now Europe’s greatest promoting electrical compact hatchback, forward of such stalwarts because the VW ID.3 and Renault Megane EV. With the midsize class already within the palms of Tesla, due to each the Mannequin Y and Mannequin 3, it’s now time for the compact hatchback class, one thing of a European specialty, to fall within the palms of overseas newcomers. For now, the smaller A and B segments are within the palms of Stellantis, by means of the palms of the Peugeot e-208 (B-segment) and Fiat 500e (A-segment), however the query stays: “For the way lengthy?”
The remaining place modifications occurred within the second half of the desk, with the Kia Niro climbing to #13 at the price of the Renault Megane EV (one other symbolic change) and the Cupra Born shifting as much as #15.
Within the final positions on the desk, the spotlight is the two-position rise of the Mercedes EQA, to #18. The compact crossover is at present on prime of its recreation and trying to climb a pair extra positions by the top of the 12 months.
The final place on the desk signaled the return of the Kia EV6 to the highest 20, permitting the Korean make to have two fashions on the desk. Kia was thus one in all simply 4 manufacturers to have multiple mannequin on the desk. The others have been Tesla, Volkswagen, and Volvo.
Within the auto model rating, Tesla is main with a snug 12.7% share of the plugin market, having elevated its share in September by 0.4% share. Volkswagen is within the runner-up place with 8.4%, down 0.3% in comparison with the earlier month on account of a gradual month from its ID.3 and ID.4 greatest sellers.
third positioned BMW (8.1%) remained steady, however #4 Mercedes (7.6%, up from 7.4%) is getting nearer, with solely 0.5% share separating these two. With three months to go, rather a lot can nonetheless occur between these two in 2023.
Lastly, Volvo (5.6%, down from 5.7%) remains to be in fifth, however it’s dropping share by the day. So, we’d see #6 Audi (5.4%, up 0.1%) surpass it someday sooner or later.
Arranging issues by automotive group, Volkswagen Group was down to twenty.2%, from 20.4% in August. Nonetheless, it stored a snug lead over runner-up Stellantis (14%).
#3 Tesla was as much as 12.7%, and anticipate the U.S. automaker to attempt to go after the #2 place in December. It might revenue from an eventual slip from Stellantis.
Off the rostrum, #4 BMW Group was all the way down to 9.6%, whereas we’ve a brand new #5 within the type of Mercedes-Benz Group. Beforehand, in August, Hyundai–Kia eliminated Geely–Volvo from the highest 5. Now, Mercedes Group (8.5%, up from 8.3% in August) has eliminated the Korean OEMs from the final place on the desk. Hyundai–Kia dropped by 0.1% share to eight.4%.
#7 Geely–Volvo continues to drop, this time by 0.3% to 7.8%. So, even the #8 Renault–Nissan Alliance (6.8%) is now wanting prone to surpass them by 12 months finish.
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