Australia’s automotive sector noticed a stellar 2023, with new automobile deliveries rising 12.5% to a document 1,216,780 items. Amidst this development, the Tesla Mannequin Y proved to be a powerful pressure within the nation’s electrical automobile phase.
Tesla noticed its Australia gross sales attain 46,116 items in 2023, successfully beating BYD, which bought 12,438 items throughout the 12 months. Tesla’s gross sales surge was pushed by the Mannequin Y crossover, which bought 28,769 items over the 12 months. These figures additionally allowed the Mannequin Y to develop into Australia’s Sixth-best-selling automobile in 2023, no matter gasoline sort.
For context, Australia’s best-selling automobile in 2023 was the Ford Ranger, with gross sales of 63,356 items. The Ranger is adopted by the Toyota Hello-Lux, which bought 61,111. Following the Hello-Lux had been the Isuzu D-Max, Toyota Rav4, and the MG ZS, which bought 31,202, 29,627, and 29,258 items, respectively.
Whereas the Tesla Mannequin Y led the cost, Australia’s general electrical automobile sector noticed notable development in 2023. Battery electrical automobiles represented 7.2% of the nation’s new automobile deliveries in 2023. That’s a big enchancment from the three.1% share that EVs had in 2022. This additionally implies that Tesla, with its 2023 gross sales of 46,116 items, held a 3.79% share of the general Australian auto market final 12 months.
Federal Chamber of Automotive Industries (FCAI) chief govt Tony Weber highlighted that if hybrids and plug-in hybrid automobiles are included, the market share of automobiles that aren’t powered solely by the interior combustion engine is 16.2%, with 196,868 items bought in 2023. In 2022, the share of BEVs, PHEVs, and hybrids was simply at 11.2%.
“With some type of electrification, we’ve obtained to 1 in six automobiles on this nation being bought in these classes,” Weber stated. He additionally warned that Australia’s auto sector might even see some stress this 2024, thanks partly to sharp rises in rates of interest and households feeling the stress from inflation and excessive vitality payments, as famous in a report from The Australian Monetary Evaluate.
“There’s going to be some stress in all markets, together with the automobile market. We do acknowledge there shall be some black clouds on the financial horizon,” he stated.
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