It ought to come as no shock to longtime followers of Tesla that the automaker has, as soon as once more, executed one thing terribly goofy. However then once more, we’re right here speaking about it, so possibly the joke’s on us.
Behold, the CyberHammer. The electrical automaker on Thursday mentioned it would make 800 Cybertruck-inspired sledgehammers obtainable via its referral program. Tesla mentioned it might launch the hammers in small batches, apparently in order that clients with tons of credit do not snatch all of them up in a day.
Get Absolutely Charged
Tesla’s newest knick knack
Tesla routinely launches goofy new merchandise aimed toward its most hardcore followers. Following up on CyberBeer and Tesla Tequila is the CyberHammer, a Cybertruck-inspired sledgehammer.
Some background for in case you’re new round right here: That is all a reference to the reveal occasion for Tesla’s angular, apocalyptic pickup truck, which occurred in November 2019. To display the power of the Cybertruck’s stainless-steel physique, Tesla chief designer Franz von Holzhausen bashed its door with a sledgehammer.
It bounced proper off, leaving no discernible dent. Famously, von Holzhausen then tossed a steel ball on the truck’s home windows. That did not go so nicely. Because of this the CyberHammer bears the phrase “FRANZ” on it. Whether or not that is an precise autograph or a decal is unclear. The matte-black hammer matches the wrap on Holzhausen’s Cybertruck.
Tesla’s referral program offers house owners codes they may give to buddies. When somebody buys a Tesla with an proprietor’s code, the proprietor will get credit which are redeemable for numerous awards. At the moment, this system contains issues like free Supercharging and Tesla merch.
Whereas Tesla famously does not do a lot conventional advertising or promoting, it is vitally adept at getting house owners and followers excited in regards to the model. A technique it does that’s via limited-edition knick knacks just like the CyberHammer.
Previously, Elon Musk’s firm has offered brief shorts (a dig at these betting towards Tesla’s inventory), a Tesla-branded tequila and a slew of Cybertruck-related paraphernalia. That features a $50 stainless-steel bottle opener (named the CyberOpener, naturally), bottles of CyberBeer and CyberSteins from which to drink it.
Because the Cybertruck went on sale in November, house owners have put Tesla’s claims in regards to the truck’s resilience to the take a look at. They’ve shot their pickups with machine weapons and bashed them with bats, usually for social media clout.
So keep tuned for movies of individuals bonking their Cybertrucks with CyberHammers whereas CyberTrashed on CyberBeer.
Contact the creator: [email protected]