California’s all-electric automotive gross sales remained roughly thrice increased than the U.S. common of seven.5% within the first half of 2024. The state was additionally answerable for a full third of all EV registrations within the nation. Of these, the Tesla Mannequin Y retained its gross sales crown, however different EV manufacturers like Rivian and Hyundai are gaining steam—and shifting into areas the place Tesla does not play but.
It is value noting that the Hyundai Ioniq 5 grew to become California’s third hottest EV. In the meantime, the Rivian R1S is now the top-selling giant SUV within the state, outselling choices just like the Lexus TX and Cadillac Escalade, in line with the California New Automobile Sellers Affiliation’s (CNCDA) information and estimates. Nonetheless, the Tesla Cybertruck is off to a superb begin, already becoming a member of the highest 10 EVs bought in tenth place.
25% Plug-In Automobile Share—What Now?
Plug-in electrical automotive share in California is comparatively steady at roughly 25% (together with 22% for EVs) within the first half of the yr. The principle query is whether or not we are going to see additional gross sales develop to extend this quantity.
But there are indicators that each the EV market and complete automotive gross sales are down, partly on account of components like excessive rates of interest. Gross sales of plug-in electrical vehicles had been down in Q2 for the primary time since 2020.
New gentle car registrations in California in the course of the second quarter of 2024 had been estimated at 460,725, almost 2% lower than a yr earlier. The primary half of the yr was additionally slower than a yr in the past, at 892,363 items, down 0.7%.
In the course of the second quarter of 2024, some 116,306 new plug-in vehicles had been registered in California, 1.3% lower than a yr in the past. Rechargeable vehicles accounted for 25.2% of the entire market, which is a brand new document (marginally increased than the earlier one).
Battery electrical car (EV) registrations amounted to 101,443, down 1.3% yr over yr, taking 22.0% of the market—additionally a brand new document. Plug-in hybrid car (PHEV) registrations decreased by 1.6% yr over yr to 14,863 (3.2% share).
Concurrently, gross sales of non-rechargeable hybrids continued to extend at a wholesome price. In Q2, 62,038 new hybrids had been registered, 22% greater than a yr in the past, which is sufficient for almost 13.5% of the market.
Under, we connected the most recent quarterly and year-to-date numbers, with new graphs primarily based on the most recent information (revised in comparison with the earlier quarters).
Plug-in electrical automotive registrations in California (est.) in Q2’2024 (YOY change):
BEVs: 101,443 (down 1.3%) and 22% share PHEVs: 14,863 (down 1.6%) and three.2% share Complete plug-ins: 116,306 (down 1.3%) and 25.2% share HEVs: 62,038 (up 22%) and 13.5% share Complete xEVs: 178,344 (up 5.6%) and 38.7% share
* CNCDA revised some numbers; some numbers had been estimated
In the course of the first half of the yr, all-electric automotive registrations elevated marginally by 0.5% to 191,322 items. PHEVs had been up by nearly 4% to 30,542. If the weakening continues, California will see a decline in plug-in automotive gross sales in 2024.
Plug-in electrical automotive registrations in California (est.) in Q1-Q2’2024 (YOY change):
BEVs: 191,322 (up 0.5%) and 21.4% share PHEVs: 30,542 (up 3.8%) and three.4% share Complete plug-ins: 221,864 (up 0.9%) and 24.9% share HEVs: 118,222 (up 35%) and 13.2% share Complete xEVs: 340,086 (up 10.6%) and 38.1% share
For reference, in 2023, roughly 440,000 plug-in vehicles had been registered in California (45% greater than in 2022), which was 24.7% of the entire market. EVs famous about 380,000 items registered, equaling a few 21% share of general California automotive gross sales.
The variety of stand-alone all-electric fashions—listed among the many most registered of their subcategories—amounted to 12.
All-electric automotive registrations in H1 2024:
Tesla Mannequin Y (69,810): #1 in Luxurious Compact SUV (65.6% share) Tesla Mannequin 3 (21,050): #1 in Close to Luxurious Vehicles (39.5% share) Hyundai Ioniq 5 (7,191): #5 in Compact SUV Tesla Mannequin X (5,833): #2 in Luxurious Mid-Dimension SUV Ford Mustang Mach-E (5,314): #3 in 2 Row Mid-Dimension SUV Rivian R1S (4,837): #1 in Luxurious Massive SUV (23.8% share) BMW i4 (4,060): #3 in Close to Luxurious Vehicles Chevrolet Bolt EV/Bolt EUV (3,960) Volkswagen ID.4 (3,909) Tesla Cybertruck (3,048) Toyota bZ4X (3,046) BMW iX (3,010): #5 in Luxurious Mid-Dimension SUV Ford F-150 Lightning (2,999) Mercedes-Benz EQB (2,414): #2 in Luxurious Subcompact SUV (17.3% share) Tesla Mannequin S (2,363): #1 in Luxurious and Excessive-Finish Sports activities Vehicles (10.3% share) Audi This autumn e-tron (1,999): #3 in Luxurious Subcompact SUV (14.3% share) BMW i5 (1,805): #2 in Luxurious and Excessive-Finish Sports activities Vehicles
The highest plug-in hybrids had been the Toyota RAV4 Prime (5,191) and Jeep Wrangler 4xe (4,614).
*Crimson underlined fashions point out fashions that may be recognized as plug-ins by their identify.
As in earlier quarters, the Tesla Mannequin Y is the state’s best-selling automotive general. Alternatively, the Tesla Mannequin 3 remained outdoors the highest 5.
The highest fashions general (H1’2024):
Tesla Mannequin Y – 69,810 Toyota RAV4 – 36,160 Toyota Camry – 29,012 Honda Civic – 26,926 Honda CR-V – 25,340 Tesla Mannequin 3 – 21,050
In Q2, Tesla famous a major 24.1% year-over-year lower in registrations to 52,211. The model’s share decreased to 11.3% from 14.6% a yr in the past.
Tesla stays the dominant participant within the EV phase with a 51% share in Q2 2024. Nevertheless, all non-Tesla BEV registrations mixed had been about 49,232, and so they would possibly quickly outpace Tesla. Take the Rivian R1S, for instance; Tesla provides no choices that may be thought-about a real luxurious giant SUV, with the Mannequin X being solely a midsize one. As extra opponents provide new choices in several segments, Tesla may quickly lose extra general market share.
BEV registration leads to California in Q2:
Tesla: 52,211 (down 24.1%, 11.3% share)non-Tesla BEVs complete: 49,232
CNCDA reveals that Tesla had a 3.8% share within the U.S. market in H1 2024. In comparison with the entire variety of 7,758,241 items bought, Tesla accounted for roughly 295,000 items.
The variety of Teslas registered in states outdoors California (calculated because the distinction between the estimated complete U.S. and California) was roughly 193,000.