Throughout the first quarter of 2023, Porsche delivered 13,429 automobiles in the US, 23% lower than a yr in the past. Porsche Taycan gross sales additionally weakened, reaching the bottom degree since mid-2020.
In Q1, Porsche bought 1,247 Taycan electrical automobiles, 18% lower than a yr in the past. The Taycan accounted for 9.3% of the model’s whole quantity throughout the quarter. For reference, Audi bought 776 Audi e-tron GTs (a direct cousin of the Porsche Taycan) in the identical interval.
The New 2025 Porsche Taycan is simply across the nook
Beginning in the summertime, Porsche intends to start out deliveries of the brand new sedan model of the Taycan mannequin. The Cross Turismo model will observe within the fall.
The corporate explains that the final lower in gross sales was attributable to “the availability restrictions attributable to regulatory necessities” at the start of the yr. A rebound is anticipated later this yr, partially due to the brand new fashions within the pipeline.
Timo Resch, President and CEO of PCNA stated: “We’re seeing sustained curiosity in our autos – a scenario that may change into extra obvious as the availability restrictions attributable to regulatory necessities that affected us at first of the yr are actually easing. We’re in an excellent place when it comes to new fashions – with the brand new Macan electrical and the brand new Taycan revealed and the brand new Panamera arriving in showrooms shortly, and there are nonetheless one or two surprises nonetheless to return as we stay up for essentially the most various and completed vary of automobiles we’ve ever had within the US.”
Within the case of the Porsche Taycan, the brand new 2025 mannequin will arrive in the summertime (first the sedan, adopted by the Cross Turismo within the fall). It ought to enhance outcomes.
Porsche BEV gross sales in Q1’2024 (YOY change):
Taycan: 1,247 (down 18%) and 9.3% share
For reference, in 2023, Taycan gross sales within the U.S. amounted to 7,570 models (up 4% year-over-year), which accounted for 10% of the model’s whole quantity.
Porsche BEV gross sales in Q1-This autumn’2023 (YOY change):
Taycan: 7,570 (up 4%) and 10% share
Cumulatively, Taycan deliveries have exceeded 30,000 since This autumn 2019.
In its gross sales report, Porsche hints at “nice demand” for the upcoming all-electric Porsche Macan. This new mannequin will enter the U.S. market within the second half of 2024.
Porsche additionally gives plug-in hybrid variations of the Panamera and Cayenne fashions, however they’re counted along with non-rechargeable variations, so we do not know their precise gross sales quantity.
Detailed outcomes: