Ola Electrical broadcasts #HyperService marketing campaign, to double company-owned service community to 1,000 centres by December 2024
Launches EV Service Coaching Program to coach 1 lakh third-party mechanics beneath the ‘Community Companion Program’ to make each mechanic EV prepared throughout India
Publicizes quick-service assure with the supply of a backup S1 scooter in case service decision takes greater than a day
Along with a back-up S1 scooter, Ola Care+ prospects may even get free Ola Cabs coupons till their service case is resolved
To deploy AI-powered proactive upkeep and distant diagnostics for one-of-a-kind possession expertise
Bengaluru, September twenty seventh, 2024: Ola Electrical in the present day introduced #HyperService marketing campaign to additional strengthen its service community and supply a technology-led, best-in-class after-sales expertise. As a part of the marketing campaign, the corporate will double its company-owned service community to 1,000 centres by December 2024.
The corporate additionally introduced its EV Service Coaching Program with the purpose of coaching 1 lakh third-party mechanics beneath the ‘Community Companion Program’. This industry-first initiative is aimed toward accelerating EV penetration and making each mechanic EV-ready throughout India.
Beginning on tenth October 2024, the corporate will present a quick-service assure, in a phased method. Prospects – whose service case takes longer than someday – can be supplied with a backup Ola S1 scooter, giving them a stress-free service expertise. Moreover, prospects with Ola Care+ subscription can be eligible for Ola cabs coupons which can be legitimate till their request is resolved.
Moreover, with the #HyperService marketing campaign, Ola Electrical will deploy AI-powered proactive upkeep and distant diagnostics for a one-of-a-kind possession expertise. These AI options will detect points even earlier than they come up, thereby addressing them proactively at prospects’ doorstep. Ola Electrical will roll out these AI options to all Ola prospects beginning tenth October, 2024.
Talking on the announcement, Bhavish Aggarwal, Chairman and MD, Ola Electrical, mentioned: “Within the final 3 years, we’ve constructed a 7L+ group and the main market place. We have now near 800 gross sales shops however solely about 500 service centres. With the launch of #HyperService we’re increasing our community and likewise constructing the best-in-class possession expertise with on-demand and AI-powered service. The #HyperService marketing campaign is constructed with a transparent concentrate on enhancing the service and possession expertise of our group, and we are going to proceed to push the boundaries with revolutionary service initiatives that cater to our fast-growing group throughout the nation.”
Along with the #HyperService marketing campaign, Ola Electrical lately introduced the launch of the Community Companion Program, aimed toward enhancing EV penetration in tier-2 and tier-3 cities, together with city pockets the place EV penetration nonetheless stays low. At present, Ola has onboarded 625 companions and goals to scale this community to 10,000 companions throughout gross sales and repair by the tip of 2025. With minimal capital funding required from companions, the Community Companion Program could be scaled quickly and can play an instrumental position in increasing the EV footprint into the city and rural markets.
Ola Electrical presently has near 570 company-owned service centres throughout the nation and presents a complete vary of companies. Prospects can avail the companies by means of instantly reserving an appointment by means of CApp (Ola Electrical Buyer App), or by visiting the closest service centre as per their comfort.
Ola Electrical presents an expansive S1 portfolio with six choices throughout enticing worth factors catering to prospects with completely different vary necessities. Whereas the premium choices S1 Professional and S1 Air are priced at ₹1,34,999 and ₹1,07,499, respectively, the mass market choices embody S1 X+ priced at ₹89,999 and S1 X portfolio (2 kWh, 3 kWh, and 4 kWh) priced at ₹74,999, ₹87,999, and ₹101,999, respectively.
The corporate additionally presents an 8-year/80,000 km prolonged battery guarantee for the whole vary of merchandise at no additional price, a transfer Ola Electrical believes addresses one of many limitations to EV adoption by extending the lifespan of the automobiles. Prospects can even go for an add-on guarantee and enhance the higher restrict of the kilometres travelled as much as 1,00,000 km at ₹4,999 and as much as 1,25,000 km at ₹12,999.
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