Nio plans to launch and begin delivering the brand new EC6 in September.
(Picture credit score: CnEVPost)
Nio introduced its Q2 earnings right now, and listed here are the important thing takeaways from the earnings name, with the most recent being on the high.
Greater than half of Nio’s gross sales come from Jiangsu, Zhejiang and Shanghai. In some central and western Chinese language provinces, capital cities contribute 90 % of native gross sales. It’s an pressing activity for Nio to make its gross sales channels cowl decrease tier cities.
Alps’ fashions will likely be developed with a special philosophy than the Nio model, which is aimed on the premium market, and will likely be extra centered on household use.
Deliveries of Nio’s first cellphone will start in late September.
A second mannequin for Alps is already in improvement, and the model will not have numerous fashions, and will likely be extra centered on the gross sales of every automobile.
The Nio model won’t have any new product launches subsequent yr, however there would be the normal mannequin yr revisions.
The primary mannequin for Nio’s mass-market oriented model will likely be launched within the second half of subsequent yr, and Alps has a aggressive first product.
Nio hopes to realize double-digit gross margin within the third quarter and 15 % within the fourth quarter.
Nio has a 59 % share of the pure-play electrical automobile market priced above RMB 300,000 and above.
Nio’s present fashions have largely lined the wants of 80 % of customers within the high-end market.
Nio is assured that mixed month-to-month gross sales of the ET5, ET5T, ES6, and EC6 will attain 15,000 to twenty,000 models, though it can take time for manufacturing capability to climb after deliveries of the brand new EC6 start in September. As well as, gross sales of the ET7, EC7, ES7, and ES8 may also develop.
Nio’s historical past reveals {that a} important improve in gross sales comes 1-2 years after new product launches.
Nio didn’t proceed to supply the free battery swap entitlement bundle choice from August 1, giving an early launch of demand from some clients who wished to have the entitlement, which gave a little bit of a lift to deliveries in July. From August, Nio’s orders returned to regular ranges.
Nio’s take a look at drive numbers hit a file excessive in August and at the moment are round 10,000 per weekend, a big improve from June and July. However it takes a while to go from take a look at drives to changing them into orders.
One downside Nio realized in June was that the variety of salespeople and their capacity to promote was lagging behind opponents.
Nio is increasing its gross sales workforce according to a goal gross sales capability of 30,000 models monthly, and hopes to initially construct this functionality by the tip of September.
Though the present market surroundings is stuffed with challenges and the sensible electrical automobile market is changing into more and more aggressive, Nio is absolutely ready in core expertise, product format, gross sales functionality, manufacturing and provide chain to satisfy the challenges.
Nio believes that the corporate is able to specializing in the execution of its advertising and marketing and gross sales technique and driving a gentle improve in deliveries, whereas additional optimizing its value construction and bettering operational effectivity.
Since July, Nio has been extra aggressively increasing its person touchpoints and gross sales channels, and additional increasing its gross sales workforce throughout the nation. These initiatives will improve Nio’s gross sales capabilities and drive gross sales development.
The variety of NOP+ customers has exceeded 100,000, with a cumulative mileage of greater than 8,000 kilometers. The mileage penetration price of NOP+ driving has reached 53 % within the lined street sections.
Enhanced pilot help overlaying metropolis areas has been launched in Shanghai and Beijing for a number of rounds of pilot assessments.
Nio plans to launch and start deliveries of the newly upgraded mid-size coupe SUV EC6 in September, finishing the complete product switchover to the NT 2.0 platform.
Nio’s eight merchandise will absolutely enter the high-end pure electrical market to higher meet the diversified wants of customers within the high-end market and drive regular development in total deliveries.
Extra photographs of latest Nio EC6 circulating on-line as official launch will get nearer