“We’re dedicated to fostering a rising neighborhood within the UAE and constructing sturdy networks to supply the absolute best expertise for NIO customers,” the corporate wrote on its UAE web site web page.
Nio (NYSE: NIO) already has a devoted web site web page for its United Arab Emirates operations and a devoted account on X because it nears its entry into the native market.
The Chinese language electrical car (EV) maker’s UAE website is nio.com/en_AE, which at the moment solely has a short description of its enterprise and has not but begun showcasing fashions.
“Good day UAE, we’re NIO,” the web page’s entrance web page reads, with the Nio emblem beneath.
“Since its founding, NIO has been a worldwide firm. Our customers, workers, and traders come from everywhere in the world,” a letter on the web page reads.
The letter exhibits that Nio’s basic supervisor at UAE known as Roberto Lopes Da Silva, whose LinkedIn web page says he had labored for Toyota and Ford.
In 2023, Nio entered right into a strategic partnership with CYVN Holdings, an funding firm backed by the federal government of Abu Dhabi, to collaborate on worldwide development, the corporate mentioned, including that they’re are working to convey our mission to life, beginning proper right here within the UAE.
“We’re dedicated to fostering a rising neighborhood within the UAE and constructing sturdy networks to supply the absolute best expertise for NIO customers,” the letter reads.
Nio has launched an account devoted to its UAE enterprise @NIOUAE on the X platform, and posted its first two messages on August 16.
“Good day UAE. We’re #NIO. Able to form a sustainable and brighter future collectively?” the account wrote on X.
Good day UAE
We’re #NIO. Able to form a sustainable and brighter future collectively? #BlueSkyComing #NIOUAE pic.twitter.com/Oq5o0MrE8q
— NIO UAE (@NIOUAE) August 16, 2024
A Nio spokesperson confirmed to CnEVPost that the account belongs to the official account of the corporate’s UAE enterprise.
Nio would start providing services and products within the UAE later this yr, and preparations had been underway, William Li, the corporate’s founder, chairman and CEO, mentioned on a June 6 earnings name.
Nio closed two investments from CYVN Holdings final yr, making the Center Japanese investor its largest shareholder, though Li nonetheless has probably the most voting rights.
Increasing its international presence to the Center East this yr after CYVN Holdings invested in Nio might have been a consensus between the 2, 21jingji mentioned in a June 12 report, citing an individual near Nio.
Within the Center East, Nio will go for a lighter, extra distinctive strategy, the individual mentioned, with out elaborating.
Here is the complete textual content of the letter from Nio UAE’s web site:
Good day Pals from the UAE,
In November 2014, NIO was based to understand our mission of “Blue Sky Coming”. This yr marks our tenth anniversary.
Because the supply of our first mass-produced car in 2018, NIO has continued to be a frontrunner within the premium battery electrical car market, offering premium services and products to an ever-growing neighborhood of greater than 557,000 customers in China and Europe, together with over 107,000 new customers to this point this yr.
The automotive business is present process profound adjustments. We consider that the longer term is in safer and extra comfy good electrical autos, and we purpose to cleared the path. On this future, it is not simply merchandise and know-how that should change, it’s how individuals use these merchandise and their whole expertise with EVs. When the expertise exceeds expectations, electrical autos will merely turn out to be the pure alternative for everybody, resulting in a extra sustainable tomorrow. With that, our mission can be achieved.
Since its founding, NIO has been a worldwide firm. Our customers, workers, and traders come from everywhere in the world. In 2023, we fashioned a strategic partnership with CYVN Holdings, an funding agency backed by the Abu Dhabi Authorities, to collaborate on worldwide development. Collectively we’re working to convey our mission to life, beginning proper right here within the UAE.
We’re smitten by collaborating with our native companions to usher in a brand new period of Sensible Electrical Automobiles. With our cutting-edge full-stack applied sciences, we’re assured that our autos will exceed the excessive requirements anticipated by UAE customers. We’re dedicated to fostering a rising neighborhood within the UAE and constructing sturdy networks to supply the absolute best expertise for NIO customers.
We’re completely satisfied to form a brighter and extra sustainable future along with you all.
William Li, Founder, Chairman and CEO
Roberto Lopes Da Silva, Common Supervisor, NIO UAE
Nio reportedly reshuffles international enterprise workforce, with particular concentrate on Center East
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