Jaguar Land Rover (JLR) has confirmed it is going to kill-off its Jaguar I-Tempo electrical SUV and combustion-powered E-Tempo small SUV as a part of a radical reinvention as a luxurious EV model subsequent yr.
Initially it was thought the I-Tempo, in manufacturing since 2018, would stay on. As a substitute, it’s being axed alongside the XE, XF and F-Kind which all ended manufacturing final June.
There’s no agency date when I-Tempo manufacturing ends, however JLR boss Adrian Mardell has defined why the pioneering battery-electric SUV will quickly disappear from Australian sellers: cash.
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Made on behalf of Jaguar by Magna Steyr in Austria, each the I-Tempo and E-Tempo have been dubbed by the British car-maker’s CEO has each being “zero-profitability merchandise.”
Ergo, there’s little motivation inside the enterprise to maintain on promoting it, whatever the model’s 2021 declaration to transition to a full EV car-maker by 2025.
When manufacturing of the I-Tempo winds up, Jaguar will simply make and promote only one mannequin globally – the F-Tempo SUV.
It’s now the job of the F-Tempo to bridge the hole and preserve the model alive till the 450kW four-seat battery-powered electrical GT sports activities automobile rocks up in 2025.
Only a yr later, Jaguar will launch its zero-emissions various to the Bentley Bentayga massive SUV after which an much more luxurious battery-electric limousine will comply with.
All future Jaguar fashions will probably be primarily based on the model’s all-new JEA devoted electrical car structure.
Final yr Jaguar offered 21,943 F-Tempo, 7,897 E-Tempo and simply 4874 I-Tempo automobiles globally.
There’s no phrase on I-Tempo provide in Australia however it’s thought the electrical SUV will stay on sale right here at the very least till the tip of the yr.
“We’re eliminating 5 merchandise, all decrease worth – none of these are automobiles on which we made any cash, so we’re changing them with new automobiles on newly designed architectures,” Mardell advised traders, in line with business newswire Automotive Information Europe.
In the course of the first half of 2024 JLR says its total gross sales will proceed to be dominated by the high-profit Vary Rover, Vary Rover Sport and Land Rover Defender, which accounted for 59 per cent of its 111,180 automobiles offered.