It’s not usually that Honda reveals a brand new emblem. Actually, it’s been about 43 years since we’ve seen a redesign of the acquainted “H mark” that Honda so lovingly calls it. That modifications right this moment on the 2024 CES the place Honda debuted a brand new H mark that’s destined for future electrical automobiles.
Do notice the EV caveat there, too. Honda specifies that this emblem will probably be coming to the “next-generation EVs of Honda,” which suggests the gasoline-powered automobiles in its current-day lineup gained’t bear the brand new emblem. They’ll presumably carry ahead with the present emblem, and whereas stated mark has technically been the identical since 1981, a light-weight replace on the flip of the millennium has saved it feeling comparatively recent.
Funnily sufficient, this new Honda emblem is extra harking back to the unique H mark that was used all through the Sixties (seen for comparability beneath, left) than of another Honda emblem. It appears to be like like a revamp of that old-style look, giving it a retro vibe whereas sustaining a recent and trendy look. Honda says that it’s designed a brand new emblem now to “commemorate the event of the next-generation EVs.” It solely is sensible that the emblem is revealed alongside two new electrical ideas at CES named the Saloon and the House-Hub. You’ll be able to see the emblem in motion for the primary time on each of these fashions in our reveal submit right here.
Honda doesn’t present quite a lot of rationalization for the emblem’s design, however right here’s what it does say: “This design expression, like two outstretched fingers, represents Honda’s dedication to enhance the chances of mobility and sincerely serve the wants of the customers of Honda EVs.”
The largest hurdle to leap over for these acquainted and cozy with the present emblem is probably the shortage of an overview across the emblem that we’ve related to the H mark for many years now. Define or not, although, we’re followers of this new design course and are excited to see the automobiles that Honda places out with the recent look.
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