After 4 years of utilizing the most-watched tv program within the US to advertise its electrical automobiles, GM won’t take part within the 2024 Tremendous Bowl. The transfer comes following a four-year streak of EV-supporting adverts.
No GM-Netflix EV adverts through the 2024 Tremendous Bowl?
Who can neglect Normal Motors’s Tremendous Bowl industrial with Netflix and Will Ferrell final 12 months?
The 1-minute advert featured Ferrell going via numerous Netflix scenes whereas selling EVs. The clip reveals GM electrical automobiles, together with the Chevy Silverado EV, Blazer EV, Cadillac Lyriq, and GMC Hummer EV.
GM has used the platform to advertise its upcoming EVs for the previous 4 years. In 2020, GM teamed up with Lebron James to advocate for its GMC Hummer EV as a “Quiet Revolution.
The next 12 months, it was Will Ferrell once more explaining how Norway was “out-EV’ing” the US with its Ultium automobiles. It options the Cadillac Lyriq and GMC Hummer EV.
After which, in 2022, we noticed GM promote its Ultium platform once more with Austin Powers’ nemesis “Dr. EV-il.”
Nevertheless, this 12 months shall be a distinct story. GM will not be planning on promoting through the 2024 Tremendous Bowl.
A GM spokesperson confirmed the choice to Automotive Information affiliate Advert Age. The transfer comes after GM has gone from “all in” on EVs to pushing again new mannequin launches.
CEO Mary Barra mentioned GM is delaying the launch of the Equinox, Silverado RST, and GMC Sierra Denali EVs final month. Barra mentioned GM is “taking instant steps to reinforce the profitability of our EV portfolio.” This contains “moderating the tempo of our EV acceleration in 2024 and 2025.”
GM’s chief defined the choice was to “keep sturdy pricing.” Honda additionally introduced it was not too long ago abandoning plans to construct reasonably priced EVs with GM.
Regardless of this, Barra says GM is in the midst of “strengthening” its EV enterprise, after which it’s going to speed up additional.
Electrek’s Take
GM has already introduced a number of initiatives to chop prices. Barra laid out a web $2 billion fastened price program earlier this 12 months and one other “Successful with Simplicity” plan to enhance effectivity.
The information additionally comes after the UAW and GM reached a report labor settlement that may end in a 25% base wage enhance.
GM has struggled to ramp up manufacturing of its Ultium automobiles up to now. The automaker confirmed some progress in Q3 with new fashions, together with the Blazer EV and Silverado EV (WT) version launching.
With a number of new fashions anticipated to start rolling out subsequent 12 months, it appears to be like like GM is placing its investments to higher use.
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