Ford mentioned it stays the second best-selling EV model within the US behind Tesla, however is it actually? Ford was topped by GM in Q3 electrical automobile gross sales because the race intensifies into the tip of the 12 months.
Ford topped by GM in Q3 electrical automobile gross sales within the US
On Monday, GM introduced that EV gross sales surged 60% within the third quarter. Nevertheless, Ford says it stays America’s quantity two EV model in 2024.
Ford launched its Q3 gross sales numbers on Tuesday, exhibiting a 12% enhance in EV gross sales year-over-year.
Ford bought 23,509 electrical autos within the third quarter, barely lower than the 23,957 bought in Q2 however nonetheless up from the 20,962 bought final 12 months.
The corporate bought 13,392 Mach-E fashions final quarter, down 9.8% from Q3 2023. Ford’s electrical F-150 Lightning pickup noticed larger demand, with gross sales up 104.5% to 7,162.
Ford’s E-Transit stays America’s best-selling electrical van. With one other 2,955 models bought within the third quarter, E-Transit gross sales reached 9,256 by way of September, up 67% YOY.
With 32,095 EVs bought over the past three months, rival GM outpaced Ford. A number of new all-electric GM fashions, together with Chevy’s Equinox, Blazer, and Silverado EVs, are hitting the market. The sturdy Q3 efficiency pushed GM’s share of the US EV market to 9.5%. That’s up from 7.1% in Q2.
Regardless of this, Ford mentioned it remained on prime by way of the primary 9 months of 2024. By September, Ford’s EV gross sales reached 67,689 within the US.
In response to gross sales knowledge, GM is definitely quantity two within the US EV market, with 70,450 electrical fashions bought in 2024.
To spice up gross sales, Ford launched a brand new “Ford Energy Promise” program. Beginning October 1, 2024, Ford is giving all new EV consumers a free dwelling charger and masking the price of commonplace set up. In response to Ford, most consumers don’t notice the true advantages of driving an electrical automotive, like dwelling charging. This system is designed to transform potential consumers who’re on the fence about going electrical.
Electrek’s Take
With six electrical autos in the marketplace (not together with the Brightdrop van and Chevy Bolt EV/EUV), it’s no surprise GM is outpacing Ford.
GM’s “EV for everybody” technique is lastly coming along with an electrical automotive rolling out in high-demand segments.
Regardless of discuss of an “EV slowdown” within the US, GM and others are proving there may be demand should you provide the best mannequin at an reasonably priced value.
Because of this, Ford is doubling down on smaller, extra reasonably priced EVs. The corporate has a workforce out in California creating a low-cost platform for future electrical fashions.
The primary will likely be a brand new electrical pickup, due out in 2027. Ford additionally canceled plans to launch its three-row electrical SUV because it shifts focus to smaller fashions.
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