The BMW Group delivered a complete of two,555,341 BMW, MINI and Rolls-Royce autos to prospects final 12 months (+6.5%) – a brand new all-time gross sales excessive for the corporate. The BMW, Rolls-Royce and BMW Motorrad manufacturers additionally reported new report highs in 2023. Within the fourth quarter, BMW Group gross sales climbed to 718,778 items, up +10.3% on the earlier 12 months.
Due to a robust workforce effort, the BMW Group as soon as once more managed to considerably enhance its worldwide deliveries of fully-electric merchandise final 12 months to 376,183 items.
This represents a year-on-year gross sales development of +74.4% for the corporate. Within the fourth quarter, the BMW Group delivered 129,316 fully-electric autos to prospects (+47.7%). Its gross sales of fully-electric autos for the 12 months 2023 considerably outperformed the full marketplace for fully-electric autos, underlining the corporate’s function as an e-mobility pioneer.
The BMW Group is assured it is going to be capable of keep its BEV development trajectory in 2024. With a variety of 18 fully-electric fashions spanning all its manufacturers’ major segments, the BMW Group is laying a robust basis for dynamic BEV development within the coming years: One in each 5 of the corporate’s newly delivered autos can have a fully-electric drive practice this 12 months; by 2025, it is going to be one in 4.
BMW model as soon as once more tops world premium phase in 2023
With a complete of two,253,835 autos delivered to prospects worldwide in 2023, the BMW model posted development of +7.3% from the earlier 12 months, with gross sales reaching a brand new all-time excessive. The BMW model was as soon as once more capable of defend its main place within the world premium phase final 12 months.
The model’s fully-electric autos, specifically, had been in excessive demand, with a complete of 330,596 items delivered to prospects in 2023 (+92.2%). Fourth-quarter deliveries of fully-electric BMW autos reached 113,458 items (+55.4%).
Fashions within the higher value phase, such because the BMW 7 Sequence and the BMW X7, additionally benefited from sturdy demand in 2023. Absolutely-electric fashions, together with the BMW iX1 and the BMW i4, specifically, had been among the many major gross sales drivers. Final 12 months, the BMW X1, BMW 3 Sequence and the BMW X3 remained particularly common with prospects.
With the launch of the fully-electric BMW i5 final 12 months, the BMW Group now has a fully-electric choice in every of its major segments. The fully-electric BMW iX2 has additionally been added to the line-up. Later this 12 months, the primary fully-electric touring mannequin will make its debut as a part of the BMW 5 mannequin collection.
BMW M GmbH grows gross sales considerably to succeed in new milestone
With a complete of 202,530 efficiency and high-performance vehicles offered in 2023, BMW M GmbH posted its best-ever end result within the firm’s greater than 50-year historical past – a rise of +14.3% in comparison with the earlier 12 months. Along with the profitable market launch of the M2, XM and M3 Touring high-performance fashions, the BMW i4 M50 fully-electric efficiency mannequin additionally deserves explicit point out.
Similar to the earlier 12 months, the BMW i4 M50 was the best-selling BMW M automotive and is a major instance of the systematic transformation of the model in the direction of electromobility. The vary of battery-electric autos within the govt and luxurious automotive phase was rounded out by the BMW i5 M60 and the BMW i7 M70.
Robust BEV development for MINI
The MINI model offered a complete of 295,474 autos (+0.9%) final 12 months, with gross sales of fully-electric MINI fashions up 3.5% to 45,261 items. The fully-electric MINI Cooper SE launched in 2020 stays the best-selling MINI mannequin variant. The fully-electric MINI Cooper SE Convertible was launched onto the market final 12 months. The restricted version of 999 items offered out in most markets inside a number of weeks of the announcement. Absolutely-electric autos now make up 15.3% of complete MINI gross sales for the total 12 months 2023.
The brand new MINI household will probably be launched onto the market over the course of 2024. The fully-electric MINI Cooper SE and MINI Cooper E will probably be joined by two additional fully-electric fashions, the MINI Countryman SE and the MINI Countryman E. Each the MINI Cooper and the MINI Countryman may even be accessible with an inside combustion engine. The yet-to-be-unveiled new MINI Aceman, a compact five-seater crossover, will probably be a pure-electric mannequin as nicely.
Rolls-Royce ends 2023 with all-time gross sales excessive
Rolls-Royce Motor Automobiles loved a vastly profitable 2023, with sturdy world demand for its merchandise and Bespoke orders at report ranges. The model primarily based at Goodwood within the UK delivered 6,032 vehicles to prospects final 12 months – the best recorded in its historical past. Rolls-Royce reported gross sales development in a lot of the 50 markets by which it operates.
2023 was additionally notable for the introduction of Rolls-Royce Spectre, the marque’s eagerly awaited, first fully-electric motor automotive. Deliveries of Spectre started as deliberate within the fourth quarter, with orders already stretching into 2025. Demand for all present Rolls-Royce fashions stays sturdy: Cullinan is probably the most requested mannequin worldwide, adopted by Ghost, with Phantom remaining the marque’s pinnacle product.
Jan 10, 2024