Jaguar Land Rover introduced this month that its luxurious Jaguar model will get rid of 5 out of six fashions, together with the all-electric Jaguar I-Tempo.
In response to the corporate’s CEO Adrian Mardell (through Automotive Information Europe), manufacturing of the Jaguar XE, XF, and F-type led to Might, whereas manufacturing of the E-Tempo and I-Tempo at Magna Steyr, a contract producer in Graz, Austria, will cease in December. Which means that for some time, the model can be left with a single midsize SUV mannequin, the F-Tempo.
Jaguar I-Tempo (2018-2024)
The Jaguar I-Tempo mannequin was launched in 2018 and after a peak of over 17,000 world gross sales in 2019, it step by step light. The cumulative gross sales are anticipated to achieve roughly 70,000 by the tip of 2024.
The rationale behind the unconventional shift is Jaguar’s upcoming transition to an all-electric luxurious model with three all-new fashions primarily based on the Jaguar Electrified Structure (JEA) platform. The present fashions even have “near zero profitability.”
The Jaguar I-Tempo, launched in 2018, wasn’t promoting too effectively, though the latest two quarters introduced a slight rebound. In Q2, gross sales amounted to 1,923; within the first half of the 12 months, it was 3,894 items globally, or virtually 12% of Jaguar’s complete quantity.
The quantity was comparatively low, even for a luxurious model customary. The dearth of any important upgrades to the specs—together with battery and vary—and fierce competitors within the crossover/SUV section, together with with the Tesla Mannequin Y, induced a gradual fade for the Jaguar I-Tempo.
Over the course of greater than six years, Jaguar offered globally 66,750 I-Tempo EVs. By the tip of 2024, the amount would possibly attain 70,000 and it is going to be about it.
The corporate will proceed to promote all of the retired fashions whereas provides final and can proceed to service the automobiles, together with combustion engine ones within the upcoming EV period.
The information in regards to the finish of the Jaguar E-Tempo and I-Tempo is one other blow for Magna Steyr, which beforehand misplaced manufacturing of Fisker Ocean. Automotive Information Europe additionally famous that the contract producer (a part of Canada’s Magna Worldwide) hoped to provide an all-electric Ineos Fusilier mannequin, however this was delayed. Manufacturing of the BMW 5-series led to 2023, and now Magna Steyr makes just a few automobiles: the Mercedes G-Class, BMW Z4, and Toyota Supra.
Jaguar Land Rover electrification
In the meantime, Jaguar Land Rover prepares to introduce six new all-electric fashions within the subsequent three years—three Jaguars and three Land Rovers.
The primary can be an EV model of the Land Rover Vary Rover subsequent 12 months. The primary new electrical Jaguar will even be coming in 2025. It will likely be a four-door GT produced in Solihull, England.