Nissan’s first electrical SUV, the 2023 Ariya, is already outselling the decade-old LEAF EV after occurring sale final fall.
Nissan Ariya electrical SUV gross sales surpass the LEAF in 2023
As soon as seen as a pioneer within the EV house, releasing the LEAF in 2010 as the primary mass-market EV, Nissan has fallen behind because the business has considerably superior up to now a number of years.
It took over a decade for Nissan to launch its second pure EV mode. After introducing the Ariya electrical SUV in 2020, the mannequin was delayed a number of occasions, lastly starting US gross sales in late 2022.
After a long-anticipated arrival, Nissan’s electrical SUV is already outselling the LEAF by a large margin.
Within the first three months of 2023, Nissan offered 2,860 Ariya fashions within the US in comparison with 2,354 LEAF EV gross sales throughout the interval. The development has continued, with Ariya electrical SUV gross sales reaching 2,335, whereas LEAF gross sales fell to 1,880 within the second quarter of the yr.
The 2023 Nissan Ariya options as much as 304 miles EPA-est vary from an 87 kWh battery, beginning at $43,190.
Regardless of as soon as being a top-selling EV mannequin globally, Nissan has did not replace the LEAF with trendy expertise. The automaker launched the 2024 Nissan LEAF final week, which nonetheless options the inferior CHAdeMO charging plug.
Nissan accelerated its “Ambition 2030” technique earlier this yr after recognizing the urgency within the business. Its new plans name for 19 new EVs globally (up from 15) because it goals to achieve 40% US electrical automobile gross sales share by 2030.
Electrek’s Take
Nissan’s electrical SUV overtaking the LEAF in gross sales doesn’t come as a shock, given the love for greater automobiles within the US.
In 2022, SUVs accounted for roughly 46% of world automobile gross sales, with noticeable progress coming from the US, in accordance with an IEA report.
Seeing the decade-old LEAF outperforming the electrical SUV could be extra regarding. On the identical time, it’s too dangerous Nissan hasn’t up to date the electrical compact automobile. The IEA report reveals a transparent development within the EV business, shifting from 63% automobiles to 37% SUVs in 2020 to 49% automobiles to 51% SUVs in 2022.
Nissan is just not the one one which appears to be upsizing its lineup. Common Motors stated it will be discontinuing its smallest EV, the Bolt EV and EUV, on the finish of the yr because it launches Ultium-based SUVs and vans, together with the Silverado EV, Blazer EV, and Equinox EV (though the automaker has hinted at an Ultium-based Bolt mannequin).
FTC: We use earnings incomes auto affiliate hyperlinks. Extra.