The Hyundai Motor Group unveiled its next-gen EV platform this week, designed to help 13 new EV fashions from the Hyundai, Kia, and Genesis manufacturers. Hyundai’s CEO confirmed the brand new platform will enable the automaker to supply EVs in all segments, together with electrical vans.
Throughout its 2023 annual investor day, Hyundai mentioned it’s leveraging its established place “amidst a seismic change within the trade” with a KRW 35.9 trillion ($27.8 billion) funding to advance EVs.
Hyundai has taken benefit of the shift up to now, introducing new electrical fashions with daring designs and superior expertise, together with the IONIQ 5 electrical SUV and Kia EV6 crossover.
Between the IONIQ 5 and IONIQ 6, Hyundai’s first two devoted EVs, the automaker recorded over 100,000 in world gross sales final 12 months. The group (together with Kia and Genesis) plans to grow to be a high three EV producer by the top of the last decade.
The funding will assist it attain its new goal of hitting two million in EV gross sales yearly by 2030. A giant a part of the transformation will embody its Built-in Modular Structure (IMA) for next-gen EVs.
Is Hyundai or Kia creating an electrical truck?
Set to interchange Hyundai’s present E-GMP platform, the IMA is a “vital development’ enabling most flexibility. The IMA platform will cowl greater than mid-size SUVs. As an alternative, Hyundai’s CEO Jaehoon Chang defined:
It encompasses almost all car lessons, starting from small and huge SUVs to pickup vans, together with the flagship fashions of the Genesis model.
Though no different particulars of the EV pickup have been supplied, Hyundai’s sister firm, Kia, has already introduced plans to introduce two electrical vans to its lineup.
Throughout its investor day final 12 months, Kia revealed it deliberate to launch no less than two EVs per 12 months as it really works towards a full lineup of 15 electrical fashions by 2027, together with two electrical pickups. One shall be a devoted electrical pickup truck, whereas the opposite shall be a strategic mannequin for rising markets.
After releasing its first three-row SUV, the brand new flagship EV9 (which started deliveries in South Korea this week), Kia revealed plans to introduce an EV in each phase with help from Hyundai’s new platform.
Then again, Hyundai may very well be creating an electrical truck below its personal model, with its first pickup (the Santa Cruz) gaining momentum within the US. It might even be a Genesis electrical truck.
Electrek’s Take
Hyundai (and Kia) see the chance with electrical vans. Its first truck available on the market, the Santa Cruz, continues seeing rising gross sales (up 12% YOY in Could) after gross sales climbed 263% in 2022.
Extra importantly, almost each electrical truck launched within the US up to now is seeing overwhelming demand that automakers are nonetheless working via years of backlog. With current battery developments, electrical vans are extra succesful than ever, with long-range and towing capabilities.
If Hyundai or Kia put an electrical truck out on the proper worth, it will discover a market within the US, for my part.
What do you assume? Would you purchase a Hyundai or Kia electrical truck? Tell us within the feedback.
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