Ford’s aiming to make life simpler and fewer complicated for EV consumers.
On Monday, Ford CEO Jim Farley posted on LinkedIn that the automaker might be offering a free dwelling charger, together with set up, to its consumers that purchase or lease a Mustang Mach-E, F-150 Lightning, or E-Transit.
Farley mentioned the complimentary Degree 2 dwelling charger will both include the automobile or might be delivered when consumers are prepared. Ford will prepare to have knowledgeable set up the charger for consumers at no cost.
The free charger set up must be thought-about a “commonplace set up, which Ford mentioned means accomplished at a residential property with a devoted electrical meter, circuit of as much as 60 amps, and wiring that may solely must run as much as 80 ft.
Not too long ago, Farley took lengthy street journeys in EVs each throughout Western U.S. and Europe. The takeaway, in accordance with Farley, is shoppers are searching for “comfort, peace of thoughts and professional service.”
Farley mentioned Ford’s realized dwelling charging is necessary to total electrical automobile adoption within the U.S. and practically 90% of buyers mentioned they’d be extra possible to purchase an EV in the event that they knew they might cost at dwelling. The place, who, and at what price is complicated to shoppers, in accordance with the chief. This newest incentive takes the guesswork out of the house charging state of affairs in Farley’s view.
Ford was the primary automaker to handle the general public charging infrastructure concern outdoors of Tesla, by partnering with Tesla. In 2023 Farley and Tesla CEO Elon Musk introduced Tesla’s Superchargers would open to Fords. Farley additionally dedicated that Ford would undertake Tesla’s NACS cost port in future EVs.
Earlier in 2024 Ford started delivering CCS to NACS adapters freed from cost to F-150 Lightning and Mustang Mach-E house owners as Tesla opened its Supercharger community as much as Ford EV house owners.
Be aware – This story was up to date with clarification on what Ford considers a normal set up