Sony Honda Mobility, the three way partnership firm by two of Japan’s largest know-how and automotive firms, has unveiled the identify of its new electrical car automobile model: Afeela.
The announcement was made by the JV’s CEO, Yasuhide Mizuno, on the Shopper Electronics Present in Las Vegas throughout mother or father firm Sony’s press convention.
As the brand new identify and emblem debuted on display screen, a prototype model of what seems to be the corporate’s Imaginative and prescient-S idea automobile rolled onstage with a brand new entrance finish sporting the Afeela emblem. In reality, the emblem seems on a display screen embedded within the entrance finish that may additionally show info to passersby just like the climate, the automobile’s state of cost, or, as they confirmed onstage, an commercial for Spiderman: No Manner House. It is onerous to inform how a lot of the automobile is carryover from the now-years-old Imaginative and prescient-S prototype and the way a lot is all new; we’ll be checking with Sony Honda Mobility, err… Afeela, to search out out.
Mizuno San did not supply very a lot clarification as to why the identify Afeela was chosen, besides to say that the phrase ‘really feel’ is on the coronary heart of the mobility expertise they need to construct, the place the automobile each make you’re feeling one thing and in addition senses what you’re feeling.
![Sony Honda Mobility Afeela Prototype](https://cdn.motor1.com/images/static/16x9-tr.png)
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The CEO additionally gave some concrete dates for Afeela’s first automobile to look available on the market. Pre-orders will begin within the first half of 2025 with precise gross sales being booked earlier than the 12 months’s finish. The very first shipments will go to North America in Spring of 2026.
Different executives and companions had been welcomed on stage in the course of the press convention to drop tidbits right here and there together with the automobile could have 45 sensors and cameras in and out. Because of Sony’s facet of the partnership, it’ll additionally supply best-in-class leisure for films, music, and video games contained in the automobile. Qualcomm will present its greatest Snapdragon chips to energy the automobile’s tech, and Epic Video games will present its Unreal Engine for graphical interfaces.