Rivian launched a brand new referral program on Thursday that may earn new consumers and current house owners free fast-charging periods, discounted swag or perhaps a brand-new Rivian.
The Rivian Rewards program, very like Tesla’s on-again, off-again referral program, supplies every Rivian proprietor with a singular code they will share with buddies. If somebody buys a Rivian utilizing an proprietor’s code, each events can get rewards. One caveat is that the R1S SUV or R1T truck have to be bought from Rivian’s stock, which it calls the R1 Store. Referrals do not depend for customized orders.
Proper now, the freebies awarded after a qualifying buy are as follows, per Rivian’s website:
750 factors that may be redeemed in Gear Store or R1 Store (1 level equals 1 greenback in credit score) 6 months of charging at Rivian Journey Community websites (as much as a lifetime restrict of three years)
These 750 factors/{dollars} may go a great distance towards shopping for useful Rivian merchandise like the brand new, $1,400 Journey Kitchen or an $800 at-home charger. And proper there within the FAQ part on the rewards web page is a slightly satisfying reply to the query on everyone’s thoughts: Does this imply I should buy a whole Rivian utilizing reward factors?
The reply is sure, so long as it is in Rivian’s stock. In accordance with Rivian, you’ll be able to’t use factors for “car deposits, customized car configurations, reservations, or car purchases exterior of Rivian’s R1 Store.” So that you’d should pony up the preliminary $500 deposit for an R1 in precise U.S. foreign money.
In concept, in the event you already personal a Rivian and might get like 100 extra individuals to purchase Rivians utilizing your code, you will get a principally free EV. However in the event you’re that devoted to the model, I personally assume Rivian CEO R.J. Scaringe ought to ship your truck in particular person, purchase you a beer and offer you a hearty pat on the again for good measure.
Rivian
Rivian says this system will increase over time. The 750-point reward applies to car deliveries made via the top of this yr. After that, the quantity could change.
This system may assist spark some gross sales throughout what’s anticipated to be a flat yr of progress for the younger automaker. Rivian continues to be on an extended highway to profitability, and it is concentrating on manufacturing of 57,000 automobiles in 2024, nearly the identical as final yr. Rivian expects gross sales to take off as soon as it will get its extra reasonably priced, mass-market car, the R2, off the bottom in 2026.
For years, Tesla relied on a enthusiastic fanbase and word-of-mouth advertising to promote its vehicles. It is had a referral program, too. After all, it is a complete totally different EV world with tons extra competitors today, however it seems that Rivian is making an attempt to copy Tesla’s secret sauce. The startup already has legions of devoted followers, so tapping into that group to advertise gross sales and earn rewards makes excellent sense.
Only recently, Tesla revived its referral program because it experiences a rocky yr of gross sales.
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