In July, Honda stunned us with a comparatively excessive variety of all-electric automotive gross sales within the U.S. because the newly launched Prologue mannequin unfold throughout the nation in a nationwide rollout.
Final month, the corporate offered 3,458 Honda Prologue fashions, which is a brand new document and a noticeable 3.2% of Honda’s complete gross sales. The earlier excessive was 830 models offered in June, which was comprehensible for a brand-new mannequin.
Honda and Acura EVs are based mostly on GM’s Ultium platform
The Honda Prologue and Acura ZDX all-electric fashions are based mostly on Basic Motors’ Ultium platform and are produced at GM factories. The 2 fashions will likely be used to jump-start Honda’s electrical lineup, which can finally function fashions that trip on Honda’s in-house platform.
The all-electric Acura ZDX mannequin follows within the ramp-up footsteps of the Honda Prologue cousin and famous a document 694 gross sales in July, which is its third month in the marketplace. Which means 6.2% of Acura’s gross sales are electrical.
The Japanese model reported that the performance-oriented ZDX Kind S model represented practically 25% of ZDX gross sales in July.
General, American Honda (together with its luxurious model Acura) offered 120,737 autos within the U.S. final month, 8.0% greater than a 12 months in the past, and all-electric ones accounted for 3.4%. This share is near the trade common for established manufacturers.
2024 Honda Prologue Elite
2024 Acura ZDX Kind S at Monterey Automobile Week 2023
The newest Honda Prologue gross sales surge implies that Honda receives a considerable quantity of automobiles from Basic Motors, which produces them for Honda and Acura utilizing its Ultium platform.
In Q2, Basic Motors offered 6,634 Chevrolet Blazer EVs, 1,013 Chevrolet Equinox EVs and seven,294 Cadillac Lyriqs. In only one month, Honda offered nearly 3,500 Prologues and 5,237 in two months, outpacing the quarterly common of different Ultium-based EVs.
It could be a brief phenomenon associated to the market launch of a brand new mannequin or possibly an indication of Ultium-based EV awakening in Q3. It’s totally possible that GM has elevated manufacturing and can considerably beat its quarterly document.
Acura and Honda BEV gross sales final month (YOY change):
Acura ZDX: 694 (new) Honda Prologue: 3,458 (new) Complete Acura and Honda: 4,152 (new) and three.4% share
Up to now this 12 months, Honda and Acura have offered over 6,000 all-electric automobiles—some at a considerable low cost from MSRP.
Acura and Honda BEV gross sales year-to-date (YOY change):
Acura ZDX: 1,032 (new) Honda Prologue: 4,993 (new) Complete Acura and Honda: 6,025 (new) and 0.7% share
The Honda Prologue and Acura ZDX are based mostly on Basic Motors’s Ultium platform and are produced at GM’s factories utilizing lithium-ion batteries made in North America (Ultium Cells). This partnership allowed the Japanese firm to speed up electrification, that means that each fashions qualify for the $7,500 federal tax credit score.