The BMW Group reviews 618,826 international car gross sales in the course of the second quarter of 2024 (down 1.3% year-over-year). The primary half of the 12 months was additionally destructive at -0.1%, as the corporate mentions “a difficult market surroundings.”
In the meantime, BMW Group’s (BMW, Mini and Rolls-Royce) battery electrical car (EV) gross sales in Q2 amounted to 107,933 items (up 22% year-over-year). The share of EVs out of the group’s whole quantity elevated to a near-record 17.4%, in comparison with 14% a 12 months in the past. Nevertheless, the expansion fee is progressively lowering.
Challenges forward?
BMW Group’s EV gross sales elevated year-over-year, slower and slower with every quarter since Q2 2023. It is perhaps an indicator that some difficult time is forward.
Plug-in hybrid automotive gross sales have been on a downward spiral for six quarters now. Q2 was no exception, as the amount decreased by 17% year-over-year to 38,550.
The BMW Group bought 146,483 rechargeable automobiles final quarter (up 9% year-over-year), which was 23.7% of the full quantity in comparison with 21.5% a 12 months earlier.
BMW Group international plug-in automotive gross sales in Q2’2024 (YOY change):
BEVs: 107,933 (up 22%) and 17.4% market share PHEVs: 38,550 (down 17%) and 6.2% market share Whole: 146,483 (up 9%) and 23.7% market share
EV gross sales speed up:
PHEV gross sales have been on a downward development for a number of years now:
Throughout the first half of the 12 months, BMW Group bought greater than 269,000 plug-in automobiles, together with over 190,000 all-electric.
BMW Group international plug-in automotive gross sales in Q1-Q2’2024 (YOY change):
BEVs: 190,622 (up 25%) and 15.7% market share PHEVs: 78,443 (down 15%) and 6.5% market share Whole: 269,065 (up 10%) and 22.2% market share
For reference, in 2023, the BMW Group bought over 566,000 plug-in automobiles, together with over 376,000 all-electric automobiles, up 74% year-over-year. EVs represented 14.7% of the full quantity—nearly according to the 15% goal.
EV gross sales by model
Many of the BMW Group’s EV gross sales are via the BMW model, which bought nearly 180,000 all-electric automobiles within the first half of the 12 months, 34% greater than a 12 months in the past.
BEV gross sales in H1 2024 (YOY change):
BMW: 179,557 (up 34.1%) Mini and Rolls-Royce: 11,065Mini Cooper SE and Rolls-Royce Spectre fashions