The primary two months of 2024 point out that will probably be a really difficult yr for a lot of EV producers and Ford is one in every of them.
In keeping with Automotive Information, Ford halted shipments of the 2024 Ford F-150 Lightning mannequin over an undisclosed high quality subject. The stop-ship order went into impact on February 9 and there’s no data on when will probably be lifted.
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Ford F-150 Lightning gross sales
In 2023, Ford offered within the U.S. greater than 24,000 F-150 Lightning all-electric pickups (55% greater than in 2022). Nevertheless, the outcomes are worse than anticipated and prompted manufacturing reductions.
The 2024 mannequin yr Lightning isn’t an exception, as an analogous stop-ship order considerations the 2024 Ford F-150 with an inside combustion engine. Within the case of the ICE model, the problem began in December 2023 and lasted for a number of weeks (shipments to sellers lastly began a number of days in the past). Due to that, “tons of, if not 1000’s, of vehicles have piled up,” awaiting some further high quality checks.
We do not understand how severe the scenario is with the Ford F-150 Lightning, however we do know that Ford introduced an intention to enhance car high quality and keep away from remembers.
Manufacturing of the Ford F-150 Lightning on the Rouge Electrical Automobile Middle in Dearborn, Michigan continues, though at a decreased fee “to attain the optimum steadiness of manufacturing, gross sales progress and profitability.” As we perceive, demand for the electrical F-150, on the present pricing turned out to be decrease than anticipated. In 2023, Ford offered over 24,000 F-150 Lightning, whereas in January gross sales amounted to 2,258 (on par with January 2023).
Ford additionally utilized modifications to the pricing of the 2024 F-150 Lightning, growing costs of all variations except for the top-of-the-line Platinum trims. On the identical time, the corporate sells the prevailing stock of the 2023 Ford F-150 Lightnings with substantial reductions of as much as $12,500.