This weekend, Kia America returns to the Tremendous Bowl with a 60-second spot that includes the all-new 2024 Kia EV9, the primary mass market three-row EV SUV within the U.S. Designed to be a cell energy supply, the EV9 is the centerpiece of a complete advertising and marketing marketing campaign that kicks off on sport day and highlights the ability that lives in all of us, the ability to brighten somebody’s day.
Set to Cat Energy and Coldplay’s collaborative monitor “Want I Was Right here,” a decided younger determine skater finishes her program and appears as much as see an empty seat beside her Dad. As the 2 drive away from the sector, the daddy rapidly acknowledges his daughter’s disappointment that somebody particular wasn’t there and detours into the woods and thru the snow to a frozen pond in entrance of a secluded cabin.
After the daddy rapidly strings lights among the many bushes and units up a big speaker – all powered by the EV9’s Automobile to Load (V2L) functionality – the younger lady delivers a flawless encore efficiency on the makeshift ice rink for an viewers of 1, her grandfather, who watches from contained in the cabin.
“The Kia EV9 is electrical such as you’ve by no means seen, and ‘Good 10’ will introduce our groundbreaking three-row EV SUV to greater than 100 million folks with a heartwarming story in regards to the energy all of us have inside us, the ability to make somebody smile,” stated Russell Wager, vice chairman, advertising and marketing, Kia America.
Created by David&Goliath, Kia’s inventive company, extra marketing campaign property embody, :30, :15 and :06-second lower downs of the :60-second spot, in addition to digital, print, and social media extensions.
The 2024 EV9 is arriving in dealerships now and is on the market on the market in all 50 states