In January, the Ford model offered 145,632 autos within the U.S., about 3.6% greater than a 12 months in the past. Nevertheless, its battery-electric autos (BEV) gross sales famous a weak begin to the 12 months.
Final month, Ford offered 4,674 all-electric autos, 11% lower than a 12 months in the past and the bottom stage since April 2023. That is additionally simply 3.2% of the model’s complete quantity (in comparison with 5-6% in late 2023).
Get Absolutely Charged
Ford was America’s No. 2 EV model in 2023
In 2023 Ford offered a report variety of over 72,000 all-electric autos, changing into the No.2 model within the section after Tesla. However attaining important progress in 2024 might be a problem.
If we glance into the small print, it seems that the primary cause behind the BEV gross sales drop is the collapse of the Ford Mustang Mach-E gross sales by 51% year-over-year to 1,295.
Gross sales of the Ford F-150 Lightning weren’t that dangerous (comparatively), as a result of it was down marginally—by 0.3% year-over-year to 2,258. In the meantime, the Ford E-Transit van was the one which introduced some progress with 1,121 gross sales (up 214% year-over-year).
Ford BEV gross sales final month (YOY change):
Ford Mustang Mach-E: 1,295 (down 51%) Ford F-150 Lightning: 2,258 (down 0.3%) Ford E-Transit: 1,121 (up 214%) Whole: 4,674 (down 11%) and three.2% share
For reference, in 2023, Ford offered greater than 72,000 all-electric autos within the U.S. (up 18% in comparison with 2022). It was about 3.8% of the model’s complete quantity.
Ford BEV gross sales in 2023 (YOY change):
Ford Mustang Mach-E: 40,771 (up 3%) Ford F-150 Lightning: 24,165 (up 55%) Ford E-Transit: 7,672 (up 18%) Whole: 72,608 (up 18%) and three.8% share
Ford F-150 Lightning
The Ford F-150 Lightning famous 2,258 models (down 0.3% year-over-year). The producer seems to pay attention to the difficult market state of affairs and just lately adjusted the 2024 pricing and manufacturing plan.
Contemplating that the gross sales leads to early 2023 have been sluggish (resulting from manufacturing pauses and a recall), we guess that we are going to nonetheless see at the very least a good progress in Ford F-150 Lightning gross sales in 2024. However, for now, we will most likely neglect concerning the plan of 150,000 models per 12 months (12,500 per thirty days), outlined just a few years in the past.
Ford Mustang Mach-E
Ford Mustang Mach-E gross sales are an actual concern. In January, only one,295 models have been offered (down 51% year-over-year). That is the second-lowest end result ever since launching in March 2023.
The “gross inventory”—reported by Ford—decreased barely to 21,400 models (in comparison with 22,200 a month in the past), however that is nonetheless equal to a number of months of gross sales.
Manufacturing of the Ford Mustang Mach-E in Mexico (for world markets), in January amounted to three,454. The bottom stage because the manufacturing unit improve in January-February 2023. The height was 13,639 in Could 2023.
We assume that Ford produces much less as a result of it expects to promote much less. The stock within the U.S. (aka “gross inventory”) within the U.S., most likely must be diminished to a extra wholesome stage, and there is perhaps an uncertainty about different world markets.
One of the crucial putting issues is that, just a few years in the past, Ford outlined a plan to realize a manufacturing price of 210,000 Mach-E yearly.
Ford E-Transit
Gross sales of the Ford E-Transit van in January amounted to 1,121, up 214% year-over-year. This can be a very optimistic final result and a second such sturdy month for the mannequin.
The Ford E-Transit was America’s best-selling electrical van nameplate in 2023, and evidently this is not going to change in 2024 (if it continues to promote a a four-digit stage a month).
Different Plug-Ins
Sadly, Ford doesn’t report gross sales of different plug-in fashions, just like the Ford Escape PHEV. Lincoln’s PHEV gross sales weren’t revealed both.