I really like the Lucid Air. It’s considered one of my favourite EVs in the marketplace. But it surely looks like not everybody else has felt the love, if the model’s lackluster gross sales are any indication. (The roughly $80,000 to $250,000 price ticket could have contributed to this.) Regardless, it seems to be like Lucid’s gearing up for a struggle to win the hearts and minds of the EV-buying public. For 2024, the startup has made the automobile much more aggressive and alluring with an up to date mannequin line that features adjusted pricing, reworked trim ranges, a brand new colour and new packages so shoppers can spec their Air sedan simply to their liking.
First up is the Pure trim. Appearing because the entry to the Lucid model, it begins at $77,400, barely cheaper than its 2023 worth. The following trim up, the Touring, now begins at $85,900—a large discount from the $95,000 in 2023. Nonetheless, the true story is how simplified the mannequin lineup is for 2024, all whereas making the bottom Air Pure a greater deal.
For instance, the Pure trim now has a selection of inside themes and supplies. Shoppers can equip the pure grain or nappa leather-based inside choices, moderately than simply the PureTex gray artificial leather-based inside choices. The Pure trim can now be had with 14 or 20-way energy seats which have each air flow and therapeutic massage options.
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Mechanically, the Air’s powertrain lineup is simplified. The twin motor Pure AWD is useless, making the Pure trim RWD, a single motor solely. The motor itself nonetheless makes the identical 430 horsepower as earlier than, however this time the automobile now returns an estimated 419 miles of vary, up from 410 miles from final 12 months’s mannequin.
In case you’re in the hunt for additional energy and AWD, you’ll now must step as much as the Air Touring. The Touring mannequin is now the most affordable solution to get an AWD dual-motor Lucid Air, and at 620 horsepower, it’s approach quicker than the outgoing AWD Air Pure.
The Touring and Pure are each out there with a brand new Consolation and Comfort package deal. This package deal provides niceties like a heated steering wheel, heated rear seats, soft-close doorways, four-zone local weather management, and energy rear sunshades. When geared up on the Touring mannequin, Lucid throws in an influence opening and shutting frunk and heated wipers. Oh, and that Fathom Blue exterior paint as soon as solely discovered on the bottom mannequin Pure trim is now out there on the Touring and Grand Touring fashions.
Talking of the Grand Touring, Lucid up to date that mannequin as properly. But it surely hasn’t fairly let the entire particulars out. It too, will get the elective 20-way energy seats and mechanical upgrades by way of an “up to date powertrain that enhances thermal efficiency and allows extra sustained spirited driving.” However, the precise pricing, vary, and battery capability are nonetheless to be decided. Lucid says it expects the Air Grand Touring to stay the longest-range electrical luxurious sedan within the US, although. Sadly, the 1,050 horsepower Grand Touring Efficiency mannequin is gone from the lineup.
These updates seem to be a stable solution to make an excellent automobile extra compelling in an more and more crowded EV luxurious market. For Lucid’s sake, let’s hope these updates are sufficient to get drivers behind the wheel of the Air. And down the road, backup is coming within the type of the Lucid Gravity SUV as properly.
Correction: This submit has been up to date to mirror that the Lucid Air Touring was $95,000 in 2023, not $87,500.