A lot of automotive and bike producers have expressed curiosity within the electrical bicycle market. We’ve talked about a whole lot of these in nice size, with honorable mentions together with Porsche, Ducati, and Audi. Iconic American bike label Harley-Davidson additionally had an offshoot specializing in electrical bikes referred to as Serial 1, and I put that in past-tense as a result of that firm has simply been bought.
That’s proper, in a shocking flip of occasions, Harley-Davidson has bought Serial 1 to LEV Manufacturing, an organization primarily based out of Florida with a knack for producing light-weight electrical automobiles. Simply final yr, Serial 1 rolled out numerous spectacular fashions together with the Swap/MTB and Bash/MTN rugged e-bikes, in addition to the Google Cloud-powered era two e-bikes.
Serial 1 first opened its doorways again within the top of the pandemic in 2020, and occupied a small house in the back of Harley-Davidson’s Milwaukee HQ. Since then the model has undergone a whole lot of modifications and has outsourced a few of its manufacturing to Taiwan. With the current acquisition of LEV Manufacturing, it’s hoped that Serial 1’s manufacturing will transfer again to the nice previous US of A.
LEV Manufacturing defined that the acquisition of Serial 1 holds a whole lot of potential, notably for the US market as native manufacturing will shorten the availability chain leading to decrease retail costs and sooner supply instances. Moreover, US-based service and help groups may even be arrange, offering added employment and hopefully, a lift to the economic system.
In a current article by Electrek, a consultant from LEV Manufacturing said, “That is the right marriage of a fantastic premium American model with distinctive quality-driven American manufacturing. We’re very excited so as to add extra jobs to the USA and proceed to create world-class merchandise with the acquisition of Serial 1. The fee-cutting measures and the lowered MSRP will additional improve the accessibility of premium e-bikes for customers.”
Extra particulars, notably relating to the main points of the acquisition, stay undisclosed as of this writing. Moreover, the upcoming fashions and plans for the way forward for Serial 1 have additionally but to be revealed.