When analyzing all-electric automobile gross sales, usually we deal with the amount, though there’s a extra vital factor and that is the share of BEVs out of the automaker’s complete gross sales. This reveals how superior a carmaker is on its electrification journey to turn into 100% electrical sometime.
In as we speak’s submit, we are going to evaluate the battery electrical automobile (BEV) share out of the whole gross sales of 18 manufacturers within the U.S. (Audi, BMW, Cadillac, Chevrolet, Ford, Genesis, GMC, Hyundai, Kia, Lexus, Mazda, Mercedes-Benz, Nissan, Porsche, Subaru, Toyota, Volkswagen and Volvo), through the third quarter of 2023 and for the primary 9 months of the yr.
The record of manufacturers consists of solely conventional ones, for which knowledge can be found. Manufacturers that promote solely all-electric vehicles (like Tesla) are excluded for an apparent motive (the share is at all times 100%). A comparability of gross sales quantity could be discovered within the earlier report.
BEV Gross sales By Manufacturers – Q3 2023
The comparability of the BEV share out of the whole gross sales instantly brings us very attention-grabbing outcomes. The best share is famous by the premium manufacturers.
In Q3, 15.6 p.c of all BMW automobile gross sales within the U.S. had been all-electric. Mercedes-Benz was solely barely behind with a 14.7 p.c share. Subsequent, we will see Audi (12.7 p.c), Volkswagen (12.2 p.c; the highest mainstream model), Porsche (10.3 p.c) and Volvo (10 p.c).
For reference, the business common is estimated at round 7-8 p.c, however that is principally because of Tesla, which alone has a couple of 4 p.c market share. For the non-Tesla manufacturers, the typical BEV share is decrease than 4 p.c (and for conventional manufacturers, it is in all probability simply over three p.c).
Within the case of the mainstream manufacturers, the highest one in Q3 was the Volkswagen model (12.2 p.c). Hyundai had at the least 8.3 p.c (knowledge for the Kona Electrical shouldn’t be accessible), whereas its sister model Kia famous 4.8 p.c of its gross sales being electrical.
Ford and Chevrolet thus far are barely above the business common for established manufacturers, with respectively 4.4 and three.5 p.c, however let’s additionally understand that these two have a really excessive share of pickups (electrification of pickups is low, which lowers the outcome).
Nissan, as soon as a pioneer of all-electric vehicles, seems to be under common for conventional manufacturers with only a three p.c BEV share. Toyota barely recorded 0.5 p.c (in the meantime its premium arm Lexus is at almost two p.c).
Here’s a tree map model of the chart:
* Excludes Tesla and different manufacturers for which knowledge was not accessible
** Hyundai gross sales with out the Hyundai Kona Electrical mannequin
*** Mercedes-Benz (excluding vans)
BEV Gross sales By Manufacturers – Q1-Q3 2023
In keeping with gross sales knowledge analyzed by InsideEVs, after the primary three quarters of the yr, the manufacturers with the best all-electric automobile share are Mercedes-Benz (14.1 p.c), BMW (12.2 p.c), and Volvo (11.8 p.c).
Curiously the Volkswagen model is powerful at (11.7 p.c), adopted by Audi (10.5 p.c), Porsche (9.3 p.c), and Genesis (8.6 p.c). Hyundai was the most effective of the remaining with at the least 5.6 p.c.
Chevrolet and Ford recorded, respectively, a 3.8 p.c and three.2 p.c BEV share out of their complete gross sales, displaying that there’s some work to do to at the least meet up with Hyundai. Toyota is way behind at 0.5 p.c, however we all know that the Japanese firm was centered on non-rechargeable hybrids (HEVs), with a small addition of rechargeable hybrids (PHEVs).
Here’s a tree map model of the chart:
* Excludes Tesla and different manufacturers for which knowledge was not accessible
** Hyundai gross sales with out the Hyundai Kona Electrical mannequin
*** Mercedes-Benz (excluding vans)
In 2024, the primary conventional manufacturers ought to be capable to attain a 20 p.c share of all-electric automobile gross sales, whereas the mainstream manufacturers ought to transfer in the direction of 5-10 p.c (Volkswagen already is above this degree).
If you’re fascinated about seeing extra detailed gross sales outcomes for the person manufacturers, please test our earlier studies: