Geely Holding Group’s electrical mobility know-how model ZEEKR, has opened its first ZEEKR Heart in Europe, positioned within the coronary heart of Stockholm’s Norrmalm District, at Gallerian, Hamngatan 37. The brand new location is a core aspect of ZEEKR’s direct and customer-centric strategy and is designed to present guests an expensive, unique, curated model expertise.
It additionally represents a pivotal second in ZEEKR’s world roadmap, because the model helps to drive ahead the transition to electrical mobility by making luxurious electrical autos accessible to clients in Europe, and matching world-class design and know-how with a One-stop-shop provide that makes the swap to EVs easy and seamless.
Like most ZEEKR shops in China, the spacious location is the proper showcase for the primary two all-electric fashions provided in Europe – the ZEEKR 001 luxurious capturing brake and the ZEEKR X city compact luxurious SUV.
The ZEEKR Heart is rather more than a retail house: it embodies each aspect of ZEEKR’s direct and customer-oriented strategy. Clients can configure and order their autos on 42-inch, 4k screens, and ZEEKR product consultants are available to reveal the state-of-the-art applied sciences within the autos, such because the augmented-reality head-up shows and the infotainment methods’ AI voice assistants.
ZEEKR’s customized, One-Cease-Store providing offers the client the whole lot from finance, insurance coverage, residence wallbox installation2 and public charging options, by way of to car servicing and prolonged warranties, serving to to set new requirements in EV possession.
The shop can also be designed as a calming, unique house for patrons, the place they will spend time in a devoted lounge, and browse the collections of ZEEKR merchandise and co-branded items.
ZEEKR Europe CEO, Spiros Fotinos, stated: “The inauguration of our European ZEEKR Heart in Stockholm – the primary of many we’ll open all through Europe – is a cornerstone of ZEEKR’s world technique. Our revolutionary direct-to-customer mannequin ensures a refined and rewarding possession expertise, integral to our mission of enriching buyer relationships and solidifying our footprint within the electrical mobility house.”
The subsequent ZEEKR Heart to open might be in Amsterdam, the Netherlands, in December. Extra will observe from 2024, beginning in Germany, to assist ZEEKR’s ambition to increase its presence to most nations in Western Europe by 2026.
The primary ZEEKR autos destined for patrons in Sweden and the Netherlands might be delivered earlier than the tip of this yr, and in Germany early subsequent yr.
Nov 19, 2023