In concrete phrases, Flyer will lay off 80 of 302 workers working at its Headquarters in Huttwill. The job cuts concern administration and manufacturing – the corporate could make round 400 electrical bikes a day in Huttwill. Native manufacturing is a part of the “Swissness”, as is the premium positioning of Flyer e-bikes, principally recognized for his or her touring capabilities and prime pricing. The corporate nonetheless claims a number one place within the Swiss market. It additionally sells e-bikes by way of subsidiaries in Germany, Austria, and the Netherlands and gross sales groups in France and Italy.
In in the present day’s announcement, Flyer AG quotes the “present troublesome market state of affairs in your entire bicycle trade with a market correction after the pandemic”, which has additionally affected the corporate. Administration considers the restructuring as an “unavoidable step” to keep up Flyer’s financial and worldwide competitiveness in the long run.
The Swiss firm just isn’t the one e-bike enterprise going through robust headwinds. In July 2023, the Dutch producer VanMoof had filed for insolvency. Then in September, Lavoie, a British e-scooter provider owned by McLaren Utilized, introduced the takeover of VanMoof.
Flyer AG (Biketec AG till the tip of 2018) was established in 2001 and took over actions from its predecessor BKTech AG. The corporate’s progress within the e-bike growth years necessitated a transfer from Kirchberg to a brand new web site in Huttwil in 2009.
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