The 2024 Toyota Prius is able to enter its second 12 months available on the market, the newest technology one other younger member of Toyota’s revamped hybrid gang. And as with the Crown, having hit the market final 12 months as an all-new mannequin, adjustments are minimal for 2024. There are precisely three revisions, the primary being a brand new lock and unlock tone. The fourth-gen Prius and people earlier than chirped a fast, high-pitched be aware when locking and unlocking the doorways. The 2023 Prius launched a brand new and extra mellow tone that feels like a digital chime, or an intercom alert in some swank, vibey workplace. We’re undecided what the brand new alert feels like on the 2024 Prius, Toyota solely saying it was “created by sound engineers” to be “nice, and distinct whereas indicating door lock and unlock.” No Norwegian demise steel riffs simply but, then. House owners may also alter the amount of the chime, suggesting this is likely to be a brand new frontier in automobile interplay.
The second adjustment is the brand new Built-in Streaming characteristic within the multimedia system that allows occupants to port their Apple Music and Amazon Music playlists by way of the automotive’s infotainment system.
The third is a nominal value hike of $200 throughout the lineup. MSRPs for the 2024 Prius after the $1,095 vacation spot price are:
LE: $28,745
XLE: $32,190
Restricted: $35,760
Including AWD provides $1,400 to the worth.
Toyota’s hitting its modest U.S. gross sales targets for the Prius up to now, the automaker saying on the finish of final 12 months it anticipated to maneuver about 35,000 yearly — a quantity that features the Prius Prime. By the primary three quarters of the 12 months, almost 29,000 Priuses have pushed off seller heaps, placing the mannequin on monitor to match final 12 months’s complete U.S. gross sales of 36,919 items. These numbers are down from 2021 U.S. gross sales of 59,010 gross sales. Extra and higher hybrid competitors — Toyota’s lineup now contains 25 hybrids, plug-in hybrids and EVs — in addition to growing EV choices, the flu within the sedan/fastback section, and the runaway success of the RAV4 Hybrid and RAV4 Prime may proceed to suppress Prius numbers; the RAV4 twins, as an illustration, have moved round 122,000 items simply by way of the primary three quarters of this 12 months.
Information and pricing for the 2024 Prius Prime hasn’t been launched but.
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