It solely takes a minute to take a look at the devoted web page the place all of the Tesla Cybertruck-related tales are neatly categorized on InsideEVs. A few mouse scrolls later, you’ll see {that a} constant chunk of articles devoted to the controversial pickup had been written by yours really.
The whole lot from movies analyzing images that had been taken on the facet of the highway and drone footage that reveals the automobile’s rear-wheel steering in motion to pictures of a number of Cybertrucks parked subsequent to one another, and official materials from Tesla exhibiting how the electrical truck drove on barely uneven roads in Mexico. I’ve written about all of this and lots of extra.
And I’m glad it’s lastly over–at the least the place hypothesis and sketchy sources are involved–as a result of the Cybertruck is lastly being manufactured and delivered to clients throughout the US.
![Tesla Cybertruck](https://cdn.motor1.com/images/static/16x9-tr.png)
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However the earlier two paragraphs would merely not exist if the Cybertruck was the product of some other automobile model that might now be described as a legacy automaker. That’s as a result of Tesla doesn’t do regular automobile launches.
It does not fly journalists out on “press journeys” to unique locales to check their automobiles for just a few hours at a time, hoping for a good first-drive evaluation. Tesla does not mortgage out automobiles to journalists anymore, a follow it ended someday round when the communications crew was dissolved. Granted, the automaker will work immediately with some retailers and influencers, however definitely not all of them. And Tesla does not reply questions from reporters, just about ever.
That’s each good and unhealthy on the similar time. It’s good for patrons and common people who simply wish to really feel like they’re part of the event course of. At Tesla, reservation holders and extra not too long ago stockholders might take part in new mannequin launches subsequent to engineers, designers, and high-ranking executives. The press? Not a lot, given Elon Musk’s aversion to journalists inquiring about delicate matters.
Conventional carmakers, then again, depend on established press entities to relay data to the general public. As a rule, skilled journalists attend fastidiously crafted and choreographed car launches meant to point out every thing that’s good concerning the automobile and the corporate behind it.
Tesla does not function that method. Even the Cybertruck supply occasion may very well be described as novice hour, with Musk leaping within the mattress of the truck at one level through the reside stream solely to turn into virtually invisible to the cameras as a result of there wasn’t a single mild pointed at his face. (Critically, Tesla, rent one lighting man subsequent time.)
Tesla Cybertruck Supply Occasion (2023)
However folks had been cheering anyway. That’s why we determined to run some tales that will in any other case be ignored if there was one other marque within the headline. Folks needed to get all the knowledge as a result of Tesla wouldn’t give it to them, not even to those that paid cash to assist it construct the rattling factor.
Journalists don’t cheer at launch occasions. They ask questions that want actual solutions, not insipid “we make one of the best automobiles” replies.
This does have its drawbacks. There’s so much we’d like to know concerning the Cybertruck’s 48V structure, the drive-by-wire steering, the vary extender battery pack, how repairs to the stainless-steel physique will work, and a lot extra. These are industry-changing applied sciences and issues homeowners will certainly care about. We might love the prospect to speak with the very good folks at Tesla about how they’re going to work. Sadly, if you happen to’re not within the Muskian internal circle, you not often get that probability. As a substitute, you wait for patrons to seek out out on their very own, or for the solutions you wish to get posted on X.
What I’m getting at right here is that some other carmaker on this world would put much more effort into giving out official data and it wouldn’t get away with its CEO writing nonsense on a social media platform he acquired simply to make it a trumpeting gadget. It wouldn’t depend on the neighborhood to do the work for it as a result of it needs to verify the right particulars get into the fingers of potential clients.
However that is Tesla for you. And as irritating as it’s for us, the corporate has no bother producing publicity.