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Home Volksvagon

VW Won’t Bring Small EVs To The U.S. But It’s Mulling An Electric Pickup

April 19, 2025
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VW Won’t Bring Small EVs To The U.S. But It’s Mulling An Electric Pickup
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Volkswagen’s U.S. CEO has confirmed that there are not any intentions to introduce the ID.1 and ID.2 fashions to the North American market. The corporate is exploring the opportunity of creating a midsize unibody electrical truck, probably linked to the present Atlas lineup. Moreover, VW plans to include non-plug-in hybrid powertrains into a number of of its key fashions.

Volkswagen is within the closing phases of making ready a lineup of recent reasonably priced electrical automobiles (EVs) aimed primarily at European shoppers. The manufacturing variations of the ID.Every1 and ID.2All (a mannequin that may embrace a sporty GTI variant) are set to hitch the market quickly, however they won’t be out there in the USA. This choice aligns with VW’s earlier option to not convey the bigger ID.3 to the U.S. market. Furthermore, the corporate has shifted its focus towards a predominantly SUV and crossover lineup lately. Whereas fashions just like the Jetta and GTI are nonetheless out there, they’re overshadowed by a variety of SUVs and crossovers, together with the ID. Buzz. Moreover, VW has opted to not promote the ID.7 within the U.S. because of anticipated low demand.

Throughout a roundtable dialogue on the New York Auto Present, Kjell Gruner, the CEO of VW’s North American division, emphasised that the small EVs aren’t suited to the U.S. market, describing them as “too gradual.” He famous that importing these automobiles would make them topic to tariffs, in the end turning them into area of interest merchandise which can be too expensive for the American client.

The problem of selling small, reasonably priced EVs within the U.S. is compounded by tighter revenue margins on smaller automobiles, which have been additional affected by the earlier administration’s commerce insurance policies. Gruner additionally indicated that VW goals to strengthen its current place within the U.S. market and revealed plans to introduce hybrid choices for a few of its best-selling fashions. Whereas he didn’t specify which fashions would obtain these hybrid powertrains, it’s seemingly they are going to embrace widespread automobiles just like the Tiguan, Atlas, and Taos.

At present, VW has no plans to broaden its electrical car choices within the U.S., other than the potential midsize electrical pickup truck. This upcoming mannequin wouldn’t comply with the standard heavy-duty, body-on-frame design however is predicted to attract inspiration from VW’s unibody automobiles, such because the Atlas. The idea for this pickup truck was initially showcased via the Tanoak idea. It might be positioned under the VW-supported Scout Terra, which is able to provide each all-electric and range-extended variations.

In the end, this leaves a notable hole out there for small, reasonably priced EVs within the U.S. Nonetheless, some new choices are on the horizon. The Chevrolet Bolt is ready to be out there at a beginning value round $25,000, and an upcoming reasonably priced Tesla mannequin is predicted to be priced even decrease than the Mannequin 3. Moreover, the Rivian R3 is anticipated to debut in 2027 with a price ticket of $35,000, whereas Jeep is creating an electrical model of the Renegade, promising an EPA vary of 250 miles, anticipated to launch within the subsequent few years.



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