Lucid Motors is making a strategic transfer to draw Tesla homeowners by providing a reduction on its Air electrical automobile (EV). Till the top of March, potential patrons can profit from a reduction of as much as $4,000 when buying a 2025 Lucid Air from stock, particularly in the event that they at the moment personal or lease a Tesla EV.
The low cost is structured as follows: clients can take $2,000 off the value of a Lucid Air sedan in the event that they select a automobile that’s out there on-site. An extra $2,000 low cost is offered if patrons current proof of possession, somewhat than requiring a trade-in.
What’s notably interesting about this provide is that it applies not solely to Tesla homeowners but additionally to these with gas-powered or hybrid autos from numerous legacy automakers. Nevertheless, by way of EVs, solely Tesla autos qualify for this promotion.
This method mirrors a current profitable marketing campaign by Polestar, which provided a $5,000 low cost for Tesla drivers seeking to lease the brand new Polestar 3.
Presently, Lucid’s stock consists of a number of fashions of the Air EV that qualify for the reductions, beginning with the Air Pure at $69,900 and going as much as the Air Grand Touring, which prices over $120,000. The highest-tier Sapphire trim, nevertheless, doesn’t qualify for these reductions. The bottom mannequin, the Air Pure, boasts a formidable vary of 420 miles on a full cost with a single motor producing 430 horsepower. The Air Grand Touring enhances efficiency with a dual-motor setup that produces 819 hp and will increase the utmost vary to 512 miles.
Will probably be attention-grabbing to see how efficient Lucid’s low cost initiative proves to be, particularly contemplating the beginning value of the Air EV stays comparatively excessive. Within the case of Polestar, the mix of their low cost and extra incentives led to file orders for the Polestar 3.
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