When the Ford Mustang Mach-E was launched in late 2019, it sparked a robust backlash from conventional Mustang lovers and even some informal automobile followers. Many had been bewildered that Ford would remodel a legendary gasoline-powered efficiency car into an electrical crossover. Whereas criticisms concerning the Mach-E not being a “actual Mustang” nonetheless exist, they’ve subsided considerably over time. The Mach-E shortly established itself as a dependable on a regular basis performer, boasting wonderful vary and an increasing array of superior software program options. It often ranked because the second-best-selling electrical car within the U.S., trailing solely the Tesla Mannequin Y—a commendable achievement.
In an fascinating flip of occasions, the Mach-E has now surpassed even the traditional Ford Mustang in gross sales. This shift is noteworthy within the panorama of automotive gross sales. Based on Ford’s 2024 gross sales knowledge, detailed by Motor1, the standard Mustang skilled its worst gross sales yr ever. Contributing elements might embrace the polarizing design of the newly launched seventh-generation Mustang, elevated pricing in comparison with earlier fashions, and a decline within the recognition of two-door coupes. As we speak, the American market predominantly favors vehicles and SUVs, leaving the once-iconic Mustang struggling to take care of its enchantment.
In distinction, the Mustang Mach-E had its most profitable gross sales yr in 2024, with 51,745 models bought within the U.S.—a virtually 27% improve from the 40,771 models bought in 2023. In the meantime, the gasoline Mustang bought simply 44,003 models, representing a virtually 10% decline from the earlier yr.
Since its launch in 2021, the Mach-E has frequently improved, benefiting from quite a few over-the-air software program updates. It was additionally one of many first non-Tesla electrical autos to achieve entry to Tesla’s Supercharger community by means of an adapter. Consumers can select from a number of trims, together with the bottom Choose, the extra premium choices, and the performance-oriented GT and Rally variations, which might obtain as much as 320 miles on a single cost and speed up from zero to 60 mph in as little as 3.3 seconds.
Though the Mach-E misplaced its $7,500 EV tax credit score in 2024 as a consequence of new restrictions on sure battery supplies sourced from China, it nonetheless qualifies for that incentive when leased. Moreover, Ford plans to shift battery manufacturing to Michigan, bettering the car’s probabilities of qualifying for the tax credit score when bought.
To additional entice patrons, Ford is providing a house charger with set up prices included, a promotion that may lengthen into 2025. As extra shoppers grow to be conscious of the benefits of the electrical Mustang, it seems the Mach-E is gaining recognition as the popular choice.
Whereas conventional 5.0-liter V8 lovers could be disheartened by these developments, the Mach-E stays aggressive by way of pace and practicality, probably making it a more sensible choice for households needing to move kids and groceries.
For extra data, contact the writer at patrick.george@insideevs.com.
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