Tesla’s gross sales in Sweden have seen a dramatic decline, with over 200 vehicles delivered final month, marking an 80% drop in comparison with the earlier 12 months.
In 2024, Tesla loved its most profitable 12 months in Sweden, averaging 1,825 automobile deliveries per 30 days. This achievement got here regardless of challenges, together with pushback from a neighborhood union concerned in a dispute over service employees’ rights.
Nevertheless, 2025 presents larger challenges for Tesla, together with a big boycott linked to its CEO’s political engagements, which is impacting the corporate even in Sweden.
Current registration knowledge for April reveals that Tesla delivered solely 203 autos, regardless of having ample stock of each older and newly accessible Mannequin Y AWD fashions. For 2025, Tesla’s common month-to-month deliveries have plummeted to 533 autos, reflecting a 71% lower from the prior 12 months.
This drop alerts a pointy decline in demand for Tesla in Sweden, even with the introduction of the Mannequin Y AWD, which has been accessible for the previous two months. The corporate remains to be left with a substantial stock of older Mannequin Ys, as manufacturing ceased over two months in the past.
Trying forward, Tesla is pinning its hopes on the upcoming supply of the brand new Mannequin Y RWD subsequent month. Nevertheless, RWD autos usually don’t resonate effectively with Swedish customers, who favor AWD choices.
Electrek’s Perspective
A 71% decline in common month-to-month deliveries in comparison with 2024 is alarming and unsustainable. This example might doubtless end in workforce reductions for Tesla advisors and supply personnel in Sweden, as gross sales have dwindled to only a few hundred items month-to-month, making it tough to keep up the identical staffing ranges as final 12 months.
Tesla is dealing with rising strain within the European market that many didn’t anticipate. Whereas the automaker has lowered rates of interest to encourage demand, these measures will not be ample.
Though Q2 is anticipated to point out poor gross sales figures, the introduction of the Mannequin Y RWD could provide some aid. The true problem will come up in Q3 when Tesla goals to return to regular availability throughout its lineup and eradicate the backlog of calls for for particular trims.
If Q3 mirrors the disappointing efficiency seen within the first half of 2025, Tesla’s future in Europe may very well be in jeopardy, probably reworking the corporate from a once-prominent market chief to a distinct segment participant.
