Tesla Cybertruck Factory Wrap Service: Dead

The Tesla Cybertruck comes unpainted from the manufacturing facility.
In December 2023, Tesla began promoting factory-installed paint safety movie.
Now, the service is gone from the automaker’s web site.

Ever because the Tesla Cybertruck debuted as a prototype again in 2019, Tesla and its relatively outspoken CEO, Elon Musk, made a few issues clear. A kind of issues was that the angular-shaped electrical pickup’s chrome steel physique didn’t want any safety.

That features paint. “No paint, no chips,” as per Tesla’s web site. So when the AI and robotics firm began promoting factory-installed paint safety movie, some eyebrows have been raised among the many neighborhood, particularly because the product’s description on Tesla’s on-line store learn clearly: “Protects towards scratches.”

Properly, at the very least it used to learn that, as a result of the manufacturing facility wrap service is useless, as noticed by Drive Tesla Canada. It’s not precisely a tear-filled occasion, seeing how the assorted coloured wraps have been largely out of inventory since January, in keeping with the automaker’s web site seen by means of the Wayback Machine. However eradicating the service totally from the net–the store web page not exists–can imply a number of issues.

It could possibly point out that there’s a provide situation with the uncooked supplies used for the urethane-based safety movie. Tesla mentioned the “self-healing” materials was twice the thickness of vinyl on common and that it was extra environmentally pleasant than conventional vinyl wraps. The truth that it has been out of inventory for nearly a 12 months leads me to imagine that there was an issue someplace alongside the availability chain.

In June 2024, Tesla supplied 11 wrap colours for the Cybertruck. All have been out of inventory, in keeping with this Wayback Machine snapshot.

That mentioned, it may additionally imply that not sufficient individuals purchased the choice within the first place. The service debuted with simply two shade choices obtainable–satin black and satin white–however sooner or later this 12 months there have been no fewer than 11 colours on sale with costs ranging between $6,000 and $6,500.

One other risk is that not sufficient individuals are shopping for the Cybertruck itself to justify a time-intensive wrapping service. Sure, the controversial EV was the third-best-selling battery-electric automobile in america within the third quarter of this 12 months, however the reservation backlog seems to be over. Anybody can go on Tesla’s web site, order a brand new Cybertruck and anticipate supply in as little as one month–an enormous departure from the “over 1 million” reservations declare floating round earlier than deliveries of the Cybertruck started in November of final 12 months.