Mercedes-Benz, like many automakers, has determined to rethink its formidable plan to transition to an all-electric lineup by 2030. The corporate is reassessing its technique in mild of slower development within the electrical car (EV) market and challenges in remaining aggressive in China. Because of this, Mercedes is putting renewed emphasis on inner combustion-powered automobiles, whereas additionally planning a number of new electrical fashions similar to electrical variations of the E-Class and C-Class.
In recent times, Mercedes-Benz has confronted vital difficulties, notably with declining gross sales in China and a lackluster reception for its EQ electrical fashions. The automaker is now pursuing a turnaround plan that prioritizes cost-cutting, funding in rising applied sciences like AI, and concentrate on combustion and hybrid fashions alongside the introduction of latest EVs.
At its latest Capital Market Day presentation, Mercedes introduced an expansive product launch program, claiming it to be “probably the most intense” in its historical past. The plan contains a number of new or refreshed fashions set to launch over the following two years, that includes 19 new inner combustion engine automobiles and 17 battery-electric automobiles by the tip of 2027.
These upcoming fashions will incorporate superior applied sciences, together with steer-by-wire techniques that management steering electronically with out a mechanical hyperlink. The Tesla Cybertruck has already demonstrated this strategy, eliminating conventional steering columns for higher design effectivity and price financial savings.
Mercedes’ Chief Know-how Officer, Markus Schaefer, emphasised that these new automobiles could be outfitted with a totally built-in tech stack, leveraging the most recent developments in AI and automatic driving help techniques together with revolutionary options like steer-by-wire.
The brand new Mercedes CLA-Class can be among the many first fashions to launch, obtainable as each an all-electric and hybrid car, boasting spectacular effectivity. It can additionally introduce MB.OS, Mercedes’ in-house working system, supposed to remodel it right into a software-defined car corresponding to Teslas and Rivians. Constructed on the brand new MMA platform, the CLA-Class will accommodate each electrical and hybrid powertrains.
Following the CLA-Class, an electrical model of the GLC is on the horizon, described by Mercedes as a pivotal mannequin for the midsize SUV section. Plans for a brand new electrical S-Class are additionally anticipated round a serious improve anticipated in 2026.
Through the presentation, executives famous that new electrical automobiles won’t function distinct design languages however will as an alternative undertake a extra conventional aesthetic shifting ahead. This shift displays buyer suggestions in opposition to the unconventional seems of the EQ lineup.
Mercedes goals to strengthen its specialised divisions which might be thriving, similar to AMG efficiency automobiles, the posh Maybach model, and the increasing G-Class household of off-road SUVs.
Regardless of these plans, Mercedes faces vital challenges that mirror points all through the auto trade at this time. The corporate has skilled disappointing EV development and substantial losses in China, its essential market. Moreover, uncertainties concerning tariffs within the U.S. impression its profitability. The corporate anticipates decrease gross sales and earnings in 2025, highlighting a difficult surroundings amid the transition to electrical automobiles and fluctuating market dynamics.
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