South Korean corporations LG Electronics and Kia have introduced a partnership geared toward growing mobility area options utilizing PBV (Platform Past Car) know-how. The collaboration was formalized by a Memorandum of Understanding (MOU) signed on the Kia pavilion through the 2025 Seoul Mobility Present, hosted at KINTEX in Goyang, South Korea. The occasion additionally showcased idea fashions that combine superior house home equipment into Kia’s PBVs, designed for each work and leisure functions.
This settlement combines Kia’s PBV know-how with LG’s experience in synthetic intelligence. The purpose is to create personalized spatial experiences for customers, addressing numerous existence {and professional} wants by incorporating state-of-the-art house home equipment into automobiles. This innovation will enable customers to transform their automobiles into customized areas equivalent to workplaces, studios, or lounges.
“By offering mobility area options that merge automobiles with house home equipment, we purpose to steer a transformative shift in prospects’ existence,” acknowledged Gained-Jeong Jeong, Government Vice President and Head of the Korea Enterprise Division at Kia. He emphasised that the partnership with LG Electronics enhances the elemental worth of PBVs, paving the best way for a brand new mobility paradigm the place automobiles turn out to be customized residing and dealing environments.
On the 2025 Seoul Mobility Present, which runs from April 4 to April 13, Kia and LG are exhibiting two PV5 Spielraum idea fashions. The time period ‘Spielraum,’ which suggests ‘play area’ in German, displays the thought of versatile mobility environments.
The Spielraum Studio idea is focused towards solo entrepreneurs who ceaselessly journey and want each workspace and storage. It incorporates LG’s AI-powered house home equipment, together with modular Stylers, sensible mirrors, and occasional machines, designed to boost the inside of the PV5. The AI system is able to monitoring the consumer’s enterprise schedule and estimating journey occasions, permitting it to suggest optimum equipment settings.
However, the Spielraum Glow cabin idea is tailor-made for these searching for automotive picnic experiences. It options home equipment like fridges, lightwave ovens, and wine cellars, all built-in to assist a wide range of out of doors leisure actions. Every equipment boasts MoodUP panels that may change coloration primarily based on consumer preferences, creating a particular ambiance.
The 2 corporations are collaborating to convey these idea fashions to market within the latter half of 2026. Along with this preliminary undertaking, they’ve plans to collectively develop superior house home equipment and AI options that purpose to simplify and enhance on a regular basis duties.
April 5, 2025
Blagojce Krivevski
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