Pickup vans and SUVs dominate the North American market and are gaining traction abroad. Seeing the chance, GM and Hyundai are reportedly teaming as much as launch an electrical pickup.
GM and Hyundai workforce as much as launch an electrical pickup
GM and Hyundai signed a Memorandum of Understanding in September to associate up on new automobile improvement and manufacturing.
In line with GM CEO Mary Barra, the partnership is designed to “unlock the dimensions and creativity of each firms.”
GM and Hyundai plan to “improve competitiveness in key markets and automobile segments.” They’ll use their aggressive strengths to slash prices and introduce superior new tech.
A brand new report from Korean media outlet Pulse claims Barra met with Hyundai Chairman Euisun Chung earlier this month to debate the partnership. The report claims that Hyundai and GM purpose to workforce up on the event of a brand new electrical pickup truck.
Curiously, the 2 main OEMs are contemplating “badge engineering,” the place Hyundai would promote automobiles made by GM with its branding or vice versa.
The partnership is critical, given the scope of the 2 auto giants. GM’s Chevy Silverado was the second best-selling automobile nameplate within the US final 12 months, behind Ford’s F-series. The Ram pickup positioned third.
Heading off the competitors
With pickup vans being the highest three-selling nameplates, Hyundai and GM need a larger slice of the pie. By teaming up and complementing one another’s strengths, the 2 may slash prices and undercut rivals. This might additionally contain utilizing one another’s gross sales networks.
The report notes that the collectively developed electrical pickups will doubtless be aimed on the Latin American market. Though a smaller market than the US, Latin America has a big share of pickup truck gross sales.
Ford’s Ranger and the Toyota Hilux are a number of the top-selling pickups in Latin America. In the meantime, China’s BYD launched its first pickup truck, the Shark PHEV, in Mexico, Brazil, Panama, and different international locations because it expands abroad.
Hyundai’s next-gen EV platform, set to exchange the present E-GMP, is designed to cowl greater than midsize SUVs.
CEO Jaehoon Chang mentioned, “It encompasses almost all automobile lessons, starting from small and enormous SUVs to pickup vans.” Might it function the platform for GM’s subsequent EV pickup?
Would you purchase a Hyundai and GM co-made electrical pickup? What options or specs would you anticipate out of it? Tell us within the feedback beneath.
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